If you’ve been paying attention to recent events, you know that a Kansas City Chiefs’ player killed his girlfriend and then himself. It was a sad day for the football community. Many people came out and mentioned the tragedy. But, Bob Costas, sports commentator, took it a bit further. During his halftime segment on Sunday Night
Social media is the marketing of the future! For small businesses, online businesses social media marketing is what is really working now. But, is it working for you? Recently I read a blog post with this quote: “The average small business owner does not get a sufficient return on social media efforts. Most put in
I had the wonderful opportunity of spending Halloween this year with my oldest daughter, who taught me a great lesson about overdelivering. Growing up, my daughter never experienced much familial enthusiasm for Halloween. Oh, we did the obligatory costume and candy thing, but rarely put much effort into the process. It was pretty much “throw
Recently I wrote a blog post about content vs. your audience. This post explained the changes Google has made and how it has affected traffic to your site/blog. Writing that blog post led me to another thought. We are living in a social media, social networking, social sharing world. With the way Google has changed,
Warning: Paradigm shift coming! I have been getting lots of questions from people who have been hugely burned by Google’s algorithm changes, especially the changes named after formerly loveable black and white creatures. In most of those cases, these people complained that they did exactly what they thought Google asked them to do… They created
A new study by Lab42 revealed that 50% of Facebook fans prefer a brand’s Facebook page over it’s website. 50% of Facebook Fans Prefer Brand Pages to Company Websites This video gives more results of the study: Agree with the findings of this study or disagree? Let me know by leaving a comment. And don’t forget
5 interesting thoughts about how to do a better product launch. Unfortunately, #2 in the list doesn’t really help any of the rest of us… My favorite, #4, build a cult around your core audience, is very powerful. And though every company tries for it, few companies actually achieve it. Learn more here: How To
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