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If your site isn’t mobile-friendly, you’re losing customers!

Google just released the results of a new study that showed that sites that are not mobile friendly actually cost  the sites business.

Some of the factors they cited:

  • 67% are more likely to buy if the site is mobile friendly
  • 50% said that if they went to a site using their mobile device and it wasn’t mobile friendly they would use that site less often
  • 48% said they felt the company didn’t care about their business if their site wasn’t mobile-friendly
So what does this mean for you and your business?
  1. Certainly, if your site is not yet mobile-friendly, it needs to be one of your first priorities to make it so.
  2. This is even more important if your competitors are not yet mobile friendly
    • So don’t fall for the argument that you don’t need to do it because none of your competitors have done it yet
    • It can actually be a competitive advantage for you!
My suggestion is the same as it always is… just go do this stuff!
Is your site mobile-friendly? What’s holding you back? Let us know by leaving a comment below. And don’t forget to Like, Share, Tweet and Pin this post!
Don Crowther
 

Don Crowther is a leading marketing, business strategy and online marketing expert. He helps companies ranging from Fortune-500-level giants to entrepreneurs make more money online using proven strategic and marketing techniques.