Strategy Archives - DonCrowther.com

Testimonials: How to Get More Customer Testimonials

Digital Marketing, Marketing, Online Marketing Strategies, Strategy

How to ask for testimonials by creating a testimonial generator that automates the process, giving you more testimonials than ever before!

Dean Jackson’s 9 Word Email: From Inbox to Action

Email, List Building, Strategy

How and why to use Dean Jackson’s 9 word email (plus examples and variations.)

The Price-Value Disconnect

Strategy

Let’s talk about the Price-Value Disconnect – those times where what you’re charging is not aligned with the value you’re providing and how that kills your sales. What’s the right balance? There is a key way to find out.

What’s Your Differentiation?

Strategy

It’s amazing how few people can answer the vital question “why should I buy from you instead of your competitor?” Yet that is the single biggest question people want to have answered as they are making purchase decisions. How are YOU differentiating your business? What is the ONE thing that you provide better than any

The Psychology Of Pricing

Marketing, Strategy

Everyone who has to set a price for their goods and services in an environment where there isn’t a bunch of direct competitors all lined up on a shelf has to deal with it… How much should I charge? And here’s the problem – the process of setting that price is a huge psychological battle

Why Stories Work

Strategy, Marketing

We all know that stories are powerful elements in the marketing and selling process. But have you ever asked yourself “exactly why do they work so well?” That’s an important question to answer because when we understand these factors, we can then craft our stories to be even more powerful. I was thinking about my

Are You Doing The Right Things?

Strategy, Life, Online Marketing Strategies

So many of us spend our time and energies focusing on doing things right when we’ve never asked the question “am I doing the right thing?” Here’s how I discovered that in my own life. So many of us go through life working so hard all the time on doing things right yet so often

How to Change the World

Life, Digital Marketing, Strategy

I’m convinced that in almost everything, there’s a better way. Our job is to figure out what that is in our lives and in our business. AND what’s really cool is when you figure out that better way, then share it with others. That way you change the world… Back when I was in junior

5 Keys To Online Profitability

Business, Digital Marketing, Featured, Learn with Don, List Building, Marketing, Online Marketing Strategies, Optin List Building, Posts, Strategy

Want to increase your profits online? I recently taught 5 Keys To Online Profits in a webinar, the contents of which are so vital to your business future, that I’ve decided to break it into parts to make it even easier to consume.Part 1: Creating systemsIn this video you’ll discover:The one key thing that makes the

R.I.P. AT&T: How To Lose A Customer In One Easy Step

Business, Featured, Posts, Strategy

RANT ALERT: Astounding: I just got off the phone with AT&T who won’t let me do a change to my phone plan because (pay attention to this) “that number’s in the new edition of the phone book which just went to print 30 days ago. You can only make those types of changes between December

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Category: Strategy

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