Active Campaign

Active Campaign is one of the greatest heroes in list-build out there. It generally has one of the best deliverability rankings of all the services, and a powerful programming setup so you can send different emails based on the actions people take on your emails. If you have less than 20,000 people on your list, this is the tool for you.

+ Amazing deliverability
+ Inexpensive
- Could be more intuitive

Convert Kit

If you're not tech-savvy, this is the list hosting service I recommend. It has tagging and program ability, but it also comes with an amazing initial training that, if you'll just do the assignments, will set you up for list-building and engagement success! (It's worth buying, just to get that training!) It's got the power with a easier learning curve.

+ Initial training rocks
+ Free trial!
- Needs more integrations

Infusionsoft and Keap

Infusionsoft is the tool I used to grow from 6 to 7 figures. It's the go-to tool when you've got a serious business and need mailing, shopping cart, CRM, automation,  and programming - all elements that make life easier and businesses more profitable. Keep it simple or design complex powerful campaigns to turn leads into buyers.

+ Powerful conversion campaigns
- Deliverability challenges
- Can be confusing

Thrive Leads

Thrive Leads focuses on one thing - getting people to opt in to your email list. It's a WordPress plugin that makes it easy to communicate opt in offers on your website through popovers, widgets, top and bottom bars, exit pops, etc. You'll love: 1) it tracks your conversion for you and 2) split-testing is built in, so you're always improving! A must-own!

+ Many ways to ask for opt ins
+ Lots of templates
- Help function dated and slow

Zero Bounce

What if there was a way to never put false emails, bad misspelled addresses, and honey pot addresses on your list in the first place? There is. Zerobounce helps you in two ways. 1st, it cleans your list of bad emails for you. 2nd, it blocks bad emails in real time, so they never hit your list in the first place. Net result: significantly improved deliverability!

+ Lots of cool services
+ Leader in the industry
- Takes a bit to understand

Mailgun

Mailgun calls itself the deliverability expert. They do the actual sending of emails, and are focusing on the tools and techniques required to ensure the absolute highest deliverability available. Sounds great, but be warned, you need a tech person to run it, it's built for developers and is highly technical. If that's you, this is perfect!

+ Great deliverability
+ Email verification service
- Highly technical

Thrive Themes/Thrive Architect

My personal favorite workhorse. Not only do you get an amazing page builder (Thrive Architect), but you get a great WordPress theme, lead capture system, split testing, quizes and more. I love the ability to work from pre-built templates or a blank page, the ease of building pages, the integrated lead capture and split testing, and the price. Strongly recommended!

+ Versatility - build almost anything
+ Price - tough to beat
- Wish: more template options

LeadPages

The simplest page-builder tool out there. It's perfect for you if you're just getting started, (frankly, you can build your entire website using this tool in a day or two) yet still has power to stick with you for years. It's where I turn when I just need to create a quick, gorgeous page to collect leads or sell something. And the templates are gorgeous. You can't go wrong here.

+ Easy to learn
+ Testing/tracking built in
- Wish: more template options

ClickFunnels

The powerhouse in funnel-building tools, ClickFunnels is currently the best full-service marketing suite you can buy. I love how they are constantly investing in product improvements, developing a wide range of online marketing training, and new tools. And, if you upgrade, you can get access to other tools that give you a one-product-does-most solution. Good people too.

+ Best all-in-one suite
+ Constantly improving
- Expensive, but easily pays for itself

Kartra

The other contender for best all-in-one package, Kartra does an amazing job of giving you everything you need, plus a bunch of other tools you'll love. It's especially strong in video, sales pages, page building and lead generation. They've worked to fulfill every marketers dream sheet in a single product. It's expensive, but you save because you don't have to buy other tools.

+ Powerful complete tool set
+ Unsurpassed video tools
- Page designs a bit clunky

FastPages

Fastpages focus on one thing - helping you get conversions. It prides itself on blindingly fast load speeds, which directly contributes to increased sales. I also love that, at least currently, it's a $197 lifetime fee, which is huge. Personally, I think everyone should have this in their toolbox for those times where you need a quick creation, quick loading page.

+ Amazingly fast load times
- Lead-generation only
- Could use additional templates

Beaver Builder

Want an amazing website, but aren't a designer? This tool allows you to quickly add highly-stylized and customizable pages directly within your WordPress site. Its templates are beautiful, and even more are available from other sources. It's great for quickly designing out your site's pages. Disadvantage: templates aren't designed for direct marketing.

+ Inexpensive, annual pay
- Needs direct marketing templates
- Weak in integrations

• Web page and site builders
• Course portals and membership sites
• Shopping carts
• Payment processors
• Webinar tools
• Evergreen webinar tools
• Evergreen funnel tools
• Site hosting
• Video hosting
• Affiliate tracking
• Link trackers
• Accounting and billing tools

• Video creation

• Video editing
• Transcription
• WordPress tools and themes
• Images and image processing
• Document processing
• Sales tax compliance
• E-commerce tools
• Team management
• Hiring
• Analytics and attribution
• Tech support

• Information storage and retrieval
• Content monetization
• Life improvement
• Site management
• Livecasting
• Social media posting and analysis
• Survey tools
• Quiz builders
• Testing
• Blogging
• SEO
• And more!