Don Crowther
Don Crowther

Recommended Tools For Digital Marketers

Proven Strategies and Techniques To Build YOUR Business

Proven Strategies and Techniques To Build YOUR Business

MY TOOLBOX

THE TOOLS I USE AND RECOMMEND TO BUILD YOUR BUSINESS ONLINE

I'm asked all the time about my favorite tools and the ones I recommend for you to use to build your business online. So, here you go!

Because I know that people at different stages in their business need different capabilities, I'm showing several recommendations for some product types, who  I recommend each tool for, and some pluses and minuses for each tool or resource.

NOTE: Of course, some links on this page are affiliate links. That means I earn money if you buy through my link. This in no way affects my suggestions. I only recommend products I know, love, and trust.

MY TOOLBOX

THE TOOLS I USE AND RECOMMEND TO BUILD YOUR BUSINESS ONLINE

I'm asked all the time about my favorite tools and the ones I recommend for you to use to build your business online. So, here you go!

Because I know that people at different stages in their business need different capabilities, I'm showing several recommendations for some product types, who  I recommend each tool for, and some pluses and minuses for each tool or resource.

NOTE: Of course, some links on this page are affiliate links. That means I earn money if you buy through my link. This in no way affects my suggestions. I only recommend products I know, love, and trust.

MY TOOLBOX

THE TOOLS I USE AND RECOMMEND TO BUILD YOUR BUSINESS ONLINE

I'm asked all the time about my favorite tools and the ones I recommend for you to use to build your business online. So, here you go!

Because I know that people at different stages in their business need different capabilities, I'm showing several recommendations for some product types, who  I recommend each tool for, and some pluses and minuses for each tool or resource.

NOTE: Of course, some links on this page are affiliate links. That means I earn money if you buy through my link. This in no way affects my suggestions. I only recommend products I know, love, and trust.

Tools To Get More Leads: List Building

Choosing your email service provider (the tool you use to build your email list and send those emails) is one of the most important decisions you'll make in online marketing. You'll definitely want to look at deliverability (everyone here listed is good to great), and tagging capability (so you can create personalized experiences for your audience - everyone here has that too.) Pinch pennies somewhere else - ensuring you've got a great email service is core to your business's success!

Active Campaign
Recommended for Getting Started and Growing Businesses

Active Campaign

Active Campaign is one of the greatest heroes in list-build out there. It generally has one of the best deliverability rankings of all the services, and a powerful programming setup so you can send different emails based on the actions people take on your emails. If you have less than 20,000 people on your list, this is the tool for you.

+ Amazing deliverability
+ Inexpensive
- Could be more intuitive

ConvertKit Logo
Recommended for Getting Started and Growing Businesses

Convert Kit

If you're not tech-savvy, this is the list hosting service I recommend. It has tagging and program ability, but it also comes with an amazing initial training that, if you'll just do the assignments, will set you up for list-building and engagement success! (It's worth buying, just to get that training!) It's got the power with a easier learning curve.

+ Initial training rocks
+ Free trial!
- Needs more integrations

Infusionsoft Logo
 Recommended For Growing And Advanced Businesses

Infusionsoft and Keap

Infusionsoft is the tool I used to grow from 6 to 7 figures. It's the go-to tool when you've got a serious business and need mailing, shopping cart, CRM, automation,  and programming - all elements that make life easier and businesses more profitable. Keep it simple or design complex powerful campaigns to turn leads into buyers.

+ Powerful conversion campaigns
- Deliverability challenges
- Can be confusing

ThriveLeads Logo
Recommended For Everybody

Thrive Leads

Thrive Leads focuses on one thing - getting people to opt in to your email list. It's a WordPress plugin that makes it easy to communicate opt in offers on your website through popovers, widgets, top and bottom bars, exit pops, etc. You'll love: 1) it tracks your conversion for you and 2) split-testing is built in, so you're always improving! A must-own!

+ Many ways to ask for opt ins
+ Lots of templates
- Help function dated and slow

Zero Bounce Logo
 Recommended For Growing And Advanced Businesses

Zero Bounce

What if there was a way to never put false emails, bad misspelled addresses, and honey pot addresses on your list in the first place? There is. Zerobounce helps you in two ways. 1st, it cleans your list of bad emails for you. 2nd, it blocks bad emails in real time, so they never hit your list in the first place. Net result: significantly improved deliverability!

+ Lots of cool services
+ Leader in the industry
- Takes a bit to understand

Mailgun Logo
 Recommended For Growing And Advanced Businesses

Mailgun

Mailgun calls itself the deliverability expert. They do the actual sending of emails, and are focusing on the tools and techniques required to ensure the absolute highest deliverability available. Sounds great, but be warned, you need a tech person to run it, it's built for developers and is highly technical. If that's you, this is perfect!

+ Great deliverability
+ Email verification service
- Highly technical

Tools To Build Sales and Offer Pages: Page and Funnel Builders

Most people just getting started in online marketing fall into a trap of assuming they can just add pages to their WordPress, SquareSpace or Wix website and start selling from there. 

Frankly, that's not a good idea. Hundreds of thousands of sales and opt-in pages built on multiple different tools shows that there are certain types of pages that deliver significantly better results than "normal" web pages. I strongly recommend that you add a page or funnel building program to your tech tools immediately upon starting your business. They give you templates designed for conversion, the ability to not have navigation to other pages on your sales and opt-in pages, and the ability to track conversions - all key elements of success in online marketing.

Here are the tools I recommend, depending on your needs and business stage:

Thrive Architect Logo
Recommended For Everybody

Thrive Themes/Thrive Architect

My personal favorite workhorse. Not only do you get an amazing page builder (Thrive Architect), but you get a great WordPress theme, lead capture system, split testing, quizes and more. I love the ability to work from pre-built templates or a blank page, the ease of building pages, the integrated lead capture and split testing, and the price. Strongly recommended!

+ Versatility - build almost anything
+ Price - tough to beat
- Wish: more template options

Leadpages Logo
Recommended for Getting Started and Growing Businesses

LeadPages

The simplest page-builder tool out there. It's perfect for you if you're just getting started, (frankly, you can build your entire website using this tool in a day or two) yet still has power to stick with you for years. It's where I turn when I just need to create a quick, gorgeous page to collect leads or sell something. And the templates are gorgeous. You can't go wrong here.

+ Easy to learn
+ Testing/tracking built in
- Wish: more template options

Click Funnels Logo
Recommended For Growing And Advanced Businesses

ClickFunnels

The powerhouse in funnel-building tools, ClickFunnels is currently the best full-service marketing suite you can buy. I love how they are constantly investing in product improvements, developing a wide range of online marketing training, and new tools. And, if you upgrade, you can get access to other tools that give you a one-product-does-most solution. Good people too.

+ Best all-in-one suite
+ Constantly improving
- Expensive, but easily pays for itself

Kartra Logo
Recommended For Everybody

Kartra

The other contender for best all-in-one package, Kartra does an amazing job of giving you everything you need, plus a bunch of other tools you'll love. It's especially strong in video, sales pages, page building and lead generation. They've worked to fulfill every marketers dream sheet in a single product. It's expensive, but you save because you don't have to buy other tools.

+ Powerful complete tool set
+ Unsurpassed video tools
- Page designs a bit clunky

FastPages Logo
Recommended For Everybody

FastPages

Fastpages focus on one thing - helping you get conversions. It prides itself on blindingly fast load speeds, which directly contributes to increased sales. I also love that, at least currently, it's a $197 lifetime fee, which is huge. Personally, I think everyone should have this in their toolbox for those times where you need a quick creation, quick loading page.

+ Amazingly fast load times
- Lead-generation only
- Could use additional templates

BeaverBuilder Logo
Recommended for Getting Started and Growing Businesses

Beaver Builder

Want an amazing website, but aren't a designer? This tool allows you to quickly add highly-stylized and customizable pages directly within your WordPress site. Its templates are beautiful, and even more are available from other sources. It's great for quickly designing out your site's pages. Disadvantage: templates aren't designed for direct marketing.

+ Inexpensive, annual pay
- Needs direct marketing templates
- Weak in integrations

There's lots more coming soon!

As you can tell, this is a work in progress. You should see my outline! My plans are to make this one of the most useful and exhaustive resource lists anywhere on the subject of online marketing with resources in the areas of:

  • Web page and site builders
  • Course portals and membership sites
  • Shopping carts
  • Payment processors
  • Webinar tools
  • Evergreen webinar tools
  • Evergreen funnel tools
  • Site hosting
  • Video hosting
  • Affiliate tracking
  • Link trackers
  • Accounting and billing tools
  • Video creation
  • Video editing
  • Transcription
  • WordPress tools and themes
  • Images and image processing
  • Document processing
  • Sales tax compliance
  • E-commerce tools
  • Team management
  • Hiring
  • Analytics and attribution
  • Tech support
  • Information storage and retrieval
  • Content monetization
  • Life improvement
  • Site management
  • Livecasting
  • Social media posting and analysis
  • Survey tools
  • Quiz builders
  • Testing
  • Blogging
  • SEO
  • And more!