The Psychology Of Pricing

Everyone who has to set a price for their goods and services in an environment where there isn’t a bunch of direct competitors all lined up on a shelf has to deal with it… How much should I charge? And here’s the problem – the process of setting that price is a huge psychological battle

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WhyStoriesWorkThumbnail

We all know that stories are powerful elements in the marketing and selling process. But have you ever asked yourself “exactly why do they work so well?” That’s an important question to answer because when we understand these factors, we can then craft our stories to be even more powerful. I was thinking about my

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5KeysToOnlineProfitability

Want to increase your profits online? I recently taught 5 Keys To Online Profits in a webinar, the contents of which are so vital to your business future, that I’ve decided to break it into parts to make it even easier to consume.Part 1: Creating systemsIn this video you’ll discover:The one key thing that makes the

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