What’s Your Differentiation?
It's amazing how few people can answer the vital question “why should I buy from you instead of your competitor?” Yet that is the single biggest question people want to have answered as they are making purchase decisions.
How are YOU differentiating your business? What is the ONE thing that you provide better than any of your competitors?
Until you can define that, you're crippled. Your sales will suffer.
But once you solve that, that differentiation alone will drive your sales. People will come to you, over and over again, because of that one thing.
So what is it, for YOU?