As an online marketer, you know that getting clickthroughs from the emails you send is vital to your profitability. Want to know an incredibly fast and easy way to increase your email clickthroughs by 20% or more? It’s simple, use the simple 4-step CoVER technique. Here are the steps: 1. Co = Copy Start your
Viral content – it’s the dream of the marketing world. But for many, it’s a cross between the “impossible dream” and, if they put a ton of effort into the process, the viral dream changes into the viral nightmare!” In most cases, I’ve found that those who are working to go viral, fail, unless they’re
Are you aware that anyone (you!) can now broadcast live to YouTube through Google Hangouts? Think about the impact of that. You can now use the technology of Google Hangouts to record live action video, from several different locations if you wish, combine it all into a single broadcast, and have it stream to an
Did you know that you can now put clickable links into your YouTube videos? Nope, these aren’t the old link annotations that could only point to other YouTube videos. These are real, clickable, powerful links that you can embed into your video to point at your site! Exciting times. In fact, I’d go even farther
During my 10 years of working in marketing, running $100+ million brands for companies like Kimberly-Clark, ConAgra and SC Johnson, there was one promotional tool that always created tremendous success in getting new customers: Giving our product away for free! In that world, it’s called sampling. You do it by hiring people to stand around
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