5 interesting thoughts about how to do a better product launch. Unfortunately, #2 in the list doesn’t really help any of the rest of us…
My favorite, #4, build a cult around your core audience, is very powerful. And though every company tries for it, few companies actually achieve it.
Here are a few ideas on how to do it:
1. Never release a product that isn’t demonstrably better than the competition.
In my days as a brand manager, we were never allowed to release any new product unless we could significantly beat our competition in a non-branded (blind) test. That was a very high bar in some products, but it was wise, because in the end, we were superior in the marketplace, for which the customers rewarded us both initially and over time.
2. Competitive demos rock
When customers can watch a 5 second demo and immediately see that you’re actually better than your competition, they become much stronger fans, sometimes even reaching the fanatical stage.
Always give your customers more than they thought they were getting.
Of course, these are just a few of the ways you can create a cult around your core audience. What else are you doing? Let me know by leaving a comment below. And don’t forget to like, share, tweet and pin this!