Want to improve your marketing results? Simply start using the word “unlike” in your marketing! “Unlike” is one of the most powerful, yet least used Marketing Magic Words™ available! Here’s how you use it: “Unlike ________ we ___________.” As in Unlike [other competitors] we [do x to help you achieve your objectives.] Before I give
If you’ve been paying attention to recent events, you know that a KansasÂ City Chiefs’ player killed his girlfriend and then himself. It was a sad day for the football community. Many people came out and mentioned the tragedy. But, Bob Costas, sports commentator, took it a bit further. During his halftime segment on Sunday Night
You’re smart. You keep your ear to the ground, so to speak, and have a Google Alert set up for your company’s name. So one morning you sit down at your desk with a cup of coffee and -ding! – you have a Google Alert. How delightful, you think, someone has written about you online.
There are some insanely popular blogs out there. You probably have heard of the biggies, like: The Huffington Post, Mashable!, TechCrunch and Gizmodo. But today let’s talk about a more achievable, lower case P “popular blogs,” and how to make your blog one of those. Every blog has a shot at gaining a big readership.
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