Whenever I have someone ask me what they can do to build their business, I answer with a question: “How’s your blog?” The answer, almost always, is that they could be doing better, or they haven’t started blogging yet (they’re not alone, shockingly, about 38% of marketers don’t even have a blog!) Yet blogging is
Did you know that there’s a huge difference between a sales funnel and a marketing funnel? Most people don’t – to their detriment. If you ever want to make serious money online (and off) you need to clearly think through and design a marketing funnel that identifies every step in your customer relationship, from initial
In my recent webinar, Turn Your Social Media Into a List-building Machine, I showed: The shocking numbers that prove that building an optin list can be THE MOST effective way to monetize social media 5 specific techniques you can implement in minutes to turn your social media into a list-building machine How to add an
As an online marketer, you know that getting clickthroughs from the emails you send is vital to your profitability. Want to know an incredibly fast and easy way to increase your email clickthroughs by 20% or more? It’s simple, use the simple 4-step CoVER technique. Here are the steps: 1. Co = Copy Start your
Why should you do a product launch the next time you introduce a product to market? There are five specific reasons as illustrated in this infographic: Now, it’s important to understand that “Product Launch” in this case, is a technical term, meaning a marketing launch that contains a very specific sequence of events and that
Have you ever taken a Myers-Briggs Profile test? They’re good, because they give you some personality factors you can use to understand yourself better (and others too!) Here’s a clever infographic that looks at the various Harry Potter characters and what their Myers-Briggs Type Indicator might be. Most of these are pretty accurate, but I
Want to get more clients and customers online? There IS a system to getting them. This video walks you through each step in the process, showing you how to set up your online presence to attract clients, then how to implement that process to bring in new leads, build trust with them, and convert them
Want to improve your marketing results? Simply start using the word “unlike” in your marketing! “Unlike” is one of the most powerful, yet least used Marketing Magic Words™ available! Here’s how you use it: “Unlike ________ we ___________.” As in Unlike [other competitors] we [do x to help you achieve your objectives.] Before I give
Are you an email marketing idiot? Most people are! Because, there’s a huge problem with the way most of us do list-building… It’s based on what we focus on, and I believe that most of us are focusing on exactly the wrong things! Watch this 11-minute video to learn more. httpv://youtu.be/Z99qFWqtboU Here are the
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