Why should you do a product launch the next time you introduce a product to market?
There are five specific reasons as illustrated in this infographic:
Now, it’s important to understand that “Product Launch” in this case, is a technical term, meaning a marketing launch that contains a very specific sequence of events and that contain a specific set of marketing strategies.
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 One thing that manufacturers tend to overlook is the importance of product samples. By getting some products out to consumers before the product launch you can gather some key data and first hand consumer feedback of the new product before the full launch goes into play. Additionally by getting the products out into hands of key consumers you will get consumers talking about your product which will increase the buzz before the launch date. [edited to remove URL]