Whenever I hit one of those “bad days” in business, I think back to one of many “special days” in my life. One of them happened about 2 years ago. It was just after the first keynote presentation at a convention when a man and his wife, who I had never met before, came up
As an online marketer, you know that getting clickthroughs from the emails you send is vital to your profitability. Want to know an incredibly fast and easy way to increase your email clickthroughs by 20% or more? It’s simple, use the simple 4-step CoVER technique. Here are the steps: 1. Co = Copy Start your
Why should you do a product launch the next time you introduce a product to market? There are five specific reasons as illustrated in this infographic: Now, it’s important to understand that “Product Launch” in this case, is a technical term, meaning a marketing launch that contains a very specific sequence of events and that
Have you ever taken a Myers-Briggs Profile test? They’re good, because they give you some personality factors you can use to understand yourself better (and others too!) Here’s a clever infographic that looks at the various Harry Potter characters and what their Myers-Briggs Type Indicator might be. Most of these are pretty accurate, but I
Are you just getting started in blogging? Or, do you have a blog and are disappointed in the results you’re getting from it? If either of these is true, I strongly urge you to watch this video, where I answered 21 top questions about blogging that bloggers need to understand if they want to succeed.
As you know, product launches can be incredibly powerful ways to build your list, your positioning, and your profits. The challenge is that many people do them incorrectly. Here’s an infographic that outlines the 6 steps in a successful product launch sequence. As you review it, pay special attention to the Key to Success factors
Google Search Engine Rankings – What’s Working Now In SEO A recent study by SearchMetrics recently set out to scientifically measure what drives top Google search engine rankings today. The results once again confirmed exactly what I have been teaching over the last year: That social media is a major source of top search
Want to get more clients and customers online? There IS a system to getting them. This video walks you through each step in the process, showing you how to set up your online presence to attract clients, then how to implement that process to bring in new leads, build trust with them, and convert them
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