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Category Archives for "Marketing"

Case Study: Gerber Makes Brilliant Usage Of Facebook’s Like Gate Feature

Gerber, the baby food company, is currently running an excellent example of a contest using Facebook’s Like Gate feature. Go here to check it out: https://www.facebook.com/Gerber?sk=app_586462271392312 When you first arrive, if you haven’t yet Liked Gerber, you find a grayed out page, showing content that if you’ve got a baby, you’ll want to be able […]

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Email Clickthroughs: How to increase your email clicks by 20%+

As an online marketer, you know that getting clickthroughs from the emails you send is vital to your profitability. Want to know an incredibly fast and easy way to increase your email clickthroughs by 20% or more? It’s simple, use the simple 4-step CoVER technique. Here are the steps: 1. Co = Copy Start your […]

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Why Do Product Launches?

Why should you do a product launch the next time you introduce a product to market? There are five specific reasons as illustrated in this infographic: Now, it’s important to understand that “Product Launch” in this case, is a technical term, meaning a marketing launch that contains a very specific sequence of events and that […]

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Myers-Briggs Via Harry Potter?

Have you ever taken a Myers-Briggs Profile test? They’re good, because they give you some personality factors you can use to understand yourself better (and others too!) Here’s a clever infographic that looks at the various Harry Potter characters and what their Myers-Briggs Type Indicator might be. Most of these are pretty accurate, but I […]

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How to Get New Clients Online: Video and Mindmap

Want to get more clients and customers online? There IS a system to getting them. This video walks you through each step in the process, showing you how to set up your online presence to attract clients, then how to implement that process to bring in new leads, build trust with them, and convert them […]

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Marketing: How To Stand Out In the Minds Of Your Customers By Using Unlike Statements

Want to improve your marketing results? Simply start using the word “unlike” in your marketing! “Unlike” is one of the most powerful, yet least used Marketing Magic WordsTM available! httpvh://www.youtube.com/watch?v=aWrmLrsrc0E Here’s how you use it: “Unlike ________ we ___________.” As in Unlike [other competitors] we [do x to help you achieve your objectives.] Before I […]

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How To Publish A Kindle Ebook Today That Sells Like Gangbusters

Are you cashing in on the Kindle book craze that’s sweeping the world? If you haven’t gotten a book up on Kindle yet, I can guarantee that you’re not! BTW, Did you know that Amazon currently sells more Kindle books than they do both hardcovers and softcovers combined? I’ve decided that I need to get […]

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Are You An Email Marketing Idiot?

Are you an email marketing idiot? Most people are! Because, there’s a huge problem with the way most of us do list-building… It’s based on what we focus on, and I believe that most of us are focusing on exactly the wrong things! Watch this 11-minute video to learn more. httpv://youtu.be/Z99qFWqtboU   Here are the […]

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How To Use Google Hangout Broadcasts To Build Your Business

Are you aware that anyone (you!) can now broadcast live to YouTube through Google Hangouts? Think about the impact of that. You can now use the technology of Google Hangouts to record live action video, from several different locations if you wish, combine it all into a single broadcast, and have it stream to an […]

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