As an online marketer, you know that getting clickthroughs from the emails you send is vital to your profitability. Want to know an incredibly fast and easy way to increase your email clickthroughs by 20% or more? It’s simple, use the simple 4-step CoVER technique. Here are the steps: 1. Co = Copy Start your
Why should you do a product launch the next time you introduce a product to market? There are five specific reasons as illustrated in this infographic: Now, it’s important to understand that “Product Launch” in this case, is a technical term, meaning a marketing launch that contains a very specific sequence of events and that
Have you ever taken a Myers-Briggs Profile test? They’re good, because they give you some personality factors you can use to understand yourself better (and others too!) Here’s a clever infographic that looks at the various Harry Potter characters and what their Myers-Briggs Type Indicator might be. Most of these are pretty accurate, but I
Want to get more clients and customers online? There IS a system to getting them. This video walks you through each step in the process, showing you how to set up your online presence to attract clients, then how to implement that process to bring in new leads, build trust with them, and convert them
Want to improve your marketing results? Simply start using the word “unlike” in your marketing! “Unlike” is one of the most powerful, yet least used Marketing Magic Words™ available! Here’s how you use it: “Unlike ________ we ___________.” As in Unlike [other competitors] we [do x to help you achieve your objectives.] Before I give
Are you an email marketing idiot? Most people are! Because, there’s a huge problem with the way most of us do list-building… It’s based on what we focus on, and I believe that most of us are focusing on exactly the wrong things! Watch this 11-minute video to learn more. httpv://youtu.be/Z99qFWqtboU Here are the
Are you aware that anyone (you!) can now broadcast live to YouTube through Google Hangouts? Think about the impact of that. You can now use the technology of Google Hangouts to record live action video, from several different locations if you wish, combine it all into a single broadcast, and have it stream to an
During my 10 years of working in marketing, running $100+ million brands for companies like Kimberly-Clark, ConAgra and SC Johnson, there was one promotional tool that always created tremendous success in getting new customers: Giving our product away for free! In that world, it’s called sampling. You do it by hiring people to stand around
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