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Category Archives for "Business"
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Why Do Product Launches?

Why should you do a product launch the next time you introduce a product to market? There are five specific reasons as illustrated in this infographic: Now, it’s important to understand that “Product Launch” in this case, is a technical term, meaning a marketing launch that contains a very specific sequence of events and that […]

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Myers-Briggs Via Harry Potter?

Have you ever taken a Myers-Briggs Profile test? They’re good, because they give you some personality factors you can use to understand yourself better (and others too!) Here’s a clever infographic that looks at the various Harry Potter characters and what their Myers-Briggs Type Indicator might be. Most of these are pretty accurate, but I […]

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Top 21 Blogging Questions Answered!

Are you just getting started in blogging? Or, do you have a blog and are disappointed in the results you’re getting from it? If either of these is true, I strongly urge you to watch this video, where I answered 21 top questions about blogging that bloggers need to understand if they want to succeed. […]

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The Product Launch Sequence

  As you know, product launches can be incredibly powerful ways to build your list, your positioning, and your profits. The challenge is that many people do them incorrrectly. Here’s an infographic that outlines the 6 steps in a successful product launch sequence. As you review it, pay special attention to the Key to Success […]

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Customer Knowledge = Targeting = Profits!

I’m known in online marketing circles as a strategic, traffic, conversion and social media guy. But what some of you might not know is that I also have much broader business training and expertise. I want to tell you a little about that background. Please understand that I’m not telling you any of this to […]

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Marketing: How To Stand Out In the Minds Of Your Customers By Using Unlike Statements

Want to improve your marketing results? Simply start using the word “unlike” in your marketing! “Unlike” is one of the most powerful, yet least used Marketing Magic Words™ available! Here’s how you use it: “Unlike ________ we ___________.” As in Unlike [other competitors] we [do x to help you achieve your objectives.] Before I give […]

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Just Go Do This Stuff Weekend Successes!

Recently we held another Just Go Do This Stuff Weekend. In it, we invited people to choose a project that would create a significant change in their business. It was incredibly successful, with the majority of attendees reporting that the projects they completed during the weekend would be worth $50,000 or more in the future! […]

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Your 5 Biggest Online Marketing Questions Answered

In this webinar I taught solutions for each of the 5 most frequently cited issues in my survey of Internet Marketers, including 1. How to get more traffic to your website 2. How to build your list 3. How to get a higher percentage of people who come to your site to optin to your […]

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