There are lots of ways to get more traffic to your YouTube videos. One of the key ways to do it is to create an outro (also called an endscreen, end slate, tail slate or interactive end screen) for each video. An outro is a a few seconds of content tacked onto the end of […]
Continue readingYou know I’ve been saying this year is “The Year of Video” for several years now and it’s still true! Yes, more and more businesses than ever are using video to grow their businesses and if you’re not, you’re missing out. There’s still room in this wagon – jump on board! If you want to […]
Continue readingAs an online marketer, you know that getting clickthroughs from the emails you send is vital to your profitability. Want to know an incredibly fast and easy way to increase your email clickthroughs by 20% or more? It’s simple, use the simple 4-step CoVER technique. Here are the steps: 1. Co = Copy Start your […]
Continue readingViral content – it’s the dream of the marketing world. But for many, it’s a cross between the “impossible dream” and, if they put a ton of effort into the process, the viral dream changes into the viral nightmare!” So, what makes content go viral? Here’s an interesting infographic that summarizes the 5 key elements […]
Continue readingAre you aware that anyone (you!) can now broadcast live to YouTube through Google Hangouts? Think about the impact of that. You can now use the technology of Google Hangouts to record live action video, from several different locations if you wish, combine it all into a single broadcast, and have it stream to an […]
Continue readingDid you know that you can now put clickable links into your YouTube videos? Nope, these aren’t the old link annotations that could only point to other YouTube videos. These are real, clickable, powerful links that you can embed into your video to point at your site! Exciting times. In fact, I’d go even farther […]
Continue readingYou must use Video for blogging and business success. Let me be blunt. I think its madness – complete madness – to NOT include online video when you try to make your mark online. But yet…some folks don’t. So before I get into reasons why you should be using online video in your social media […]
Continue readingIn Part 1, we talked about some principles of Facebook and Twitter to help you determine if one or both of those sites for social media is right for your business. In Part 2, we will discuss LinkedIn and YouTube. Both, along with the first two sites are great for getting your message out to […]
Continue readingIt used to be when someone said “Facebook” – people instantly thought of “status updates”. Or that trademark blue color. Or funny pictures from your friends. But these days, the latest news headlines have a lot of folks instead thinking words like “invasive” and “no privacy”. I’ve said it before but I’ll repeat it here. […]
Continue readingBold statement: If you’re not using video in your social media, you’re Making a huge mistake Being penny wise and pound foolish Not truly understanding where social media is, and where it’s going. Choose any two. First there was the radio, an experience that was eventually improved and enhanced (some say) by the invention of […]
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