As a social media teacher, it’s always gratifying to see more and more small business owners using social networks to amp up their business. They’re beginning to realize that Tweeting isn’t just for gossipy teenagers and that -in fact – a lot of their customers hang out these kinds of social media spheres all day.
Any student of social media has heard of the debates and the successes several companies have enjoyed by opening up their customer service department to respond to customer gripes via social media. And, they’ve heard of the failures. In the end, the verdict is coming down that yes, you should be having a customer service
There are many companies that track your brand, company and name through social media, but most of them are quite costly. However there’s one site that gives you a pretty good indication of how you’re doing, and it comes at my favorite price: free! It’s called socialmention.com SocialMention.com allows you to search on anything,a brand
One key to building your impact in social media is to follow (and hopefully be followed by) key influencers in your subject area on Twitter. Some are obviously out promoting themselves so aren’t hard to find. But others, arguably some of the key influencers in any market, take some sleuthing to find. Enter Google. You
Want more traffic and links? Perhaps you need to write more scintillating headlines and blog posts. (Definition – Linkbait: a term used to describe a variety of practices that focus on generating attention and incoming links from other sites and blogs. Some linkbaiting practices are good, many sketchy, but it’s clearly an area worth thinking
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