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Can corporate videos go viral?

Want to go viral?

We know that videos can go viral that are about dance

and they work if you can sing like an angel

Or if your little brother keeps biting you:

But can it work for company videos?

Let me break it to you – it probably can’t if you just create a promotional commercial.

But it can, if you get creative, and can create something viral worthy. It probably won’t get 100 million plus views, but you can still get tons!

You could blend an iPad:

You could put an alarm on your Microsoft software:

yes, I know that wasn’t a Microsoft video, but it should have been!

Skittles is going to hit soon with some of theirs:

Here’s a Craftsman shot that’s got a great chance at scoring viral:

to join the success of this one:

and don’t forget this one:

So, why do these, clearly corporate videos go viral?

1. They’re cool

2. They’re unexpected

3. They’re not just purely promoting the brand, they’re promoting cool and unexpected.

So, what cool, unexpected thing can you put onto film that will build your company, brand, or image?

Know of other great viral corporate videos? Disagree with our conclusion? Share your thoughts by posting a comment below.

Don Crowther
 

Don Crowther is a leading marketing, business strategy and online marketing expert. He helps companies ranging from Fortune-500-level giants to entrepreneurs make more money online using proven strategic and marketing techniques.

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