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Category: Posts

Using Social Media The Right Way

Posts, Social Media Strategies, Social Media Strategy

“Why isn’t social media working for me?” Chances are… you’re doing something wrong! You need to understand how social media works and how to use it to your advantage. It is simple, but so is riding a bike. We all had to learn how to do that, right? It’s Worth Doing It Right  One of

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Which Brand of Social Media is Right For Your Business? – Part 1

Facebook, Posts, Social Media Strategies, Social Media Strategy, Social Media Tactics

With all the different social media sites, it can be hard to choose which you should use. Do I use Facebook, Twitter, LinkedIn, YouTube, a combination, or all of them? There are even others, but I’ll just talk about these for now. You need to know what you want out of a social media site

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Social Media: If You Wait Too Long, You’ll Get Left Behind

Facebook, Posts, Social Media How-To, Social Media Strategies, Social Media Strategy

How can you keep up with others in your industry? Of course, I think an important step is to get on the social media bandwagon! You don’t want to be left behind just because you thought Facebook, YouTube, or LinkedIn wouldn’t last. These sites and others like them can be extremely helpful in getting and

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Pinterest: Removing Pinterest Pictures and Pinners You Don’t Like

Featured, Pinterest, Posts, Social Media Strategy

One of the challenges with Pinterest is tailoring your board so that you only see the type of images you want to see, and don’t see those you don’t want to see. For example, not long ago, one of the guys who I follow posted 40-50 pictures of bacon every day for a week. (What

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Building Traffic Through The Rel=Author Tag

Blogging, Featured, Posts, Social Media How-To, Social Media Strategy

Question: If you were searching on Google, and saw these three results, which result would you be most likely to click? It’s highly likely that you chose the middle one. That extra picture draws the eye and unconsciously adds credibility. Hence, it gets the click. So how do you get your picture added to your

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What’s in Don’s Toolbox?

Business, Digital Marketing, Online Marketing Strategies, Posts, Tools

Okay, this always make me laugh. (At myself.) I travel the country, teaching folks about social media and so, I put a lot of effort into my presentations. I scour books and websites making sure I always put together exceptionally helpful – and hopefully entertaining – stuff. So it always makes me laugh that the

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“No Comment!” – 8 Things to Fix When You’re Not Getting Any Blog Comments

Blogging, Digital Marketing, Online Marketing Strategies, Posts

As a blogger you’re in the business of interaction – not just action.  Let me explain. It’s very important, for a whole host of reasons, for you to blog. It’s great for your SEO, it’s great for your client relations, and it’s great for your brand.  But you don’t want to be blogging “in the

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Boredom Busters for Great Tweeting

Posts, Social Media Strategies, Social Media Tactics, Twitter

The great poet Dylan Thomas knew how to captivate imaginations and move hearts. (He’s the author of the famed line “Do not go gentle into that good night.”) So he knows a little something about when to speak and when to shut up. Which brings me to his next great line: “Somebody’s boring me. I

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How To Fight Back Against Negative, Untrue Reviews

Business, Online Marketing Strategies, Posts, Public Relations

You’re smart. You keep your ear to the ground, so to speak, and have a Google Alert set up for your company’s name. So one morning you sit down at your desk with a cup of coffee and -ding! – you have a Google Alert. How delightful, you think, someone has written about you online.

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Social Media’s Dirty Little Secret

Business, Digital Marketing, Featured, Online Marketing Strategies, Posts

Not long ago I had a conversation with the President of a 30-million dollar company. He has a great business, with a substantial (think hundreds of thousands) of social media fans and thousands of posts and “engagements” on Facebook. The problem? As far as he can tell, he hasn’t made a cent from social media.

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