President Obama was inaugurated for his second term. One of the big moments from that day was the inaugural ball. And, one of the bigger moments was Michelle Obama’s red dress. Now, why would that be such a big deal?
I had the wonderful opportunity of spending Halloween this year with my oldest daughter, who taught me a great lesson about overdelivering. Growing up, my daughter never experienced much familial enthusiasm for Halloween. Oh, we did the obligatory costume and candy thing, but rarely put much effort into the process. It was pretty much “throw
5 interesting thoughts about how to do a better product launch. Unfortunately, #2 in the list doesn’t really help any of the rest of us… My favorite, #4, build a cult around your core audience, is very powerful. And though every company tries for it, few companies actually achieve it. Learn more here: How To
If you aren’t using Instagram in your marketing, you may want to think about starting. And Pinterest loves infographics, too! Here’s a great infographic to show you how. http://blog.marketo.com/blog/2012/07/the-business-marketers-guide-to-instagram-infographic.html Much like Pinterest, its user base is expanding rapidly. Evidently, people like looking at pictures rather than reading words. This is called photo marketing. It takes
Stephen R. Covey, author of a number of excellent books, including my favorites The 7 Habits of Highly Effective People (a must read for everyone who is alive…) and The 7 Habits of Highly Effective Families (not as famous, but incredibly valuable to help families be happier and more cohesive) passed away from the effects
Are you using upsells in your business? If not, you’re leaving money on the table! Did you know that: A good upsell can add 30% or more to your revenues and DOUBLE the profit of almost any offer? Upsells work in online AND offline businesses There are several different kinds of upsells, each working in
Several years ago, my friend, Brendon Burchard ran a free giveaway for his book The Charge. Unfortunately, that giveaway is no longer open, but there are still lessons we can learn from this and other free with shipping book giveaways in the marketplace. I’m sure you’ll identify more, but here are three strategic lessons you
A good friend and fellow mastermind team member of mine has just created a powerful tool for building trust, credibility and relationships with his audience. Plus it might just result in a few affiliate dollars in his pocket! It’s a holiday gift-giving guide, and I recommend that you creating one yourself! Here’s how it works
Are you currently making money from Google AdWords? What if I told you that, if you do it right, it could literally become your own personal ATM? I’m going to be really blunt here: “There’s an 80-90% probability that Google AdWords could be the single most profitable source of income for your business.” Did you
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