Are you aware that anyone (you!) can now broadcast live to YouTube through Google Hangouts? Think about the impact of that. You can now use the technology of Google Hangouts to record live action video, from several different locations if you wish, combine it all into a single broadcast, and have it stream to an
During my 10 years of working in marketing, running $100+ million brands for companies like Kimberly-Clark, ConAgra and SC Johnson, there was one promotional tool that always created tremendous success in getting new customers: Giving our product away for free! In that world, it’s called sampling. You do it by hiring people to stand around
I had the wonderful opportunity of spending Halloween this year with my oldest daughter, who taught me a great lesson about overdelivering. Growing up, my daughter never experienced much familial enthusiasm for Halloween. Oh, we did the obligatory costume and candy thing, but rarely put much effort into the process. It was pretty much “throw
5 interesting thoughts about how to do a better product launch. Unfortunately, #2 in the list doesn’t really help any of the rest of us… My favorite, #4, build a cult around your core audience, is very powerful. And though every company tries for it, few companies actually achieve it. Learn more here: How To
If you aren’t using Instagram in your marketing, you may want to think about starting. And Pinterest loves infographics, too! Here’s a great infographic to show you how. http://blog.marketo.com/blog/2012/07/the-business-marketers-guide-to-instagram-infographic.html Much like Pinterest, its user base is expanding rapidly. Evidently, people like looking at pictures rather than reading words. This is called photo marketing. It takes
Stephen R. Covey, author of a number of excellent books, including my favorites The 7 Habits of Highly Effective People (a must read for everyone who is alive…) and The 7 Habits of Highly Effective Families (not as famous, but incredibly valuable to help families be happier and more cohesive) passed away from the effects
Are you using upsells in your business? If not, you’re leaving money on the table! Did you know that: A good upsell can add 30% or more to your revenues and DOUBLE the profit of almost any offer? Upsells work in online AND offline businesses There are several different kinds of upsells, each working in
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