During my 10 years of working in marketing, running $100+ million brands for companies like Kimberly-Clark, ConAgra and SC Johnson, there was one promotional tool that always created tremendous success in getting new customers: Giving our product away for free! In that world, it’s called sampling. You do it by hiring people to stand around
It’s about time! In the ever changing world of social media, Facebook has announced a new component–“Graph Search.” No, you don’t have to dig out your old high school graph paper to be able to use it. Graph Search is Facebook’s new way of being able to search within Facebook instead of doing a public online
2012 was a great year for Pinterest! Here are a few facts you may find interesting: Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites Pinterest generates over four times as much revenue per click as Twitter, and 27% more revenue per click
Warning: Paradigm shift coming! I have been getting lots of questions from people who have been hugely burned by Google’s algorithm changes, especially the changes named after formerly loveable black and white creatures. In most of those cases, these people complained that they did exactly what they thought Google asked them to do… They created
I just read a very interesting article about how generic Android-based iPads are available right now for prices that allow them to retail for under $45 each. And it’s coming soon. Potentially for holiday sales this year! Certainly, between the new Kindles, the iPhone 5, and potentially these, we’re going to see millions more portable
Question: If you were searching on Google, and saw these three results, which result would you be most likely to click? It’s highly likely that you chose the middle one. That extra picture draws the eye and unconsciously adds credibility. Hence, it gets the click. So how do you get your picture added to your
Not long ago I had a conversation with the President of a 30-million dollar company. He has a great business, with a substantial (think hundreds of thousands) of social media fans and thousands of posts and “engagements” on Facebook. The problem? As far as he can tell, he hasn’t made a cent from social media.
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