Social Media Strategy: Getting customer feedback before you stock an item
Just read a worthwhile article calledÂ 10 Social Media Risks MOST Companies Are Too Afraid to Take
In it they described a set of techniques that most companies will never do.
One strategy they discussed that is well worth considering is a voting strategy – where customers vote on a product before they actually decide to stock or produce it, giving them market research data in advance. Plus, the way they did it generates a set of excited customers before they even stock the item. Watch this video to learn more about the technique:
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