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You must use Video for blogging and business success. Let me be blunt. I think its madness – complete madness – to NOT include online video when you try to make your mark online. But yet…some folks don’t. So before I get into reasons why you should be using online video in your social media […]
Continue readingI often encourage you to use multimedia in your blog posts. Instead of just plain text, blog readers are far more drawn to online videos and beautiful photos. And music! Adding and linking to music in your posts can make your whole blog come alive. The good news is that there are ways to add music […]
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As you’re already aware, one of the world’s greats died recently – Zig Ziglar. I could say much about what Zig taught me, but I’m going to focus on the most powerful “Zig-ism” he ever stated: a phrase that passes through my mind constantly: “You will get all you want in life, if you help […]
Continue readingIn Part 1, we talked about some principles of Facebook and Twitter to help you determine if one or both of those sites for social media is right for your business. In Part 2, we will discuss LinkedIn and YouTube. Both, along with the first two sites are great for getting your message out to […]
Continue readingIf you aren’t using Instagram in your marketing, you may want to think about starting. And Pinterest loves infographics, too! Here’s a great infographic to show you how. http://blog.marketo.com/blog/2012/07/the-business-marketers-guide-to-instagram-infographic.html Much like Pinterest, its user base is expanding rapidly. Evidently, people like looking at pictures rather than reading words. This is called photo marketing. It takes […]
Continue readingOkay, this always make me laugh. (At myself.) I travel the country, teaching folks about social media and so, I put a lot of effort into my presentations. I scour books and websites making sure I always put together exceptionally helpful – and hopefully entertaining – stuff. So it always makes me laugh that the […]
Continue readingAs a blogger you’re in the business of interaction – not just action. Let me explain. It’s very important, for a whole host of reasons, for you to blog. It’s great for your SEO, it’s great for your client relations, and it’s great for your brand. But you don’t want to be blogging “in the […]
Continue readingYou’re smart. You keep your ear to the ground, so to speak, and have a Google Alert set up for your company’s name. So one morning you sit down at your desk with a cup of coffee and -ding! – you have a Google Alert. How delightful, you think, someone has written about you online. […]
Continue readingNot long ago I had a conversation with the President of a 30-million dollar company. He has a great business, with a substantial (think hundreds of thousands) of social media fans and thousands of posts and “engagements” on Facebook. The problem? As far as he can tell, he hasn’t made a cent from social media. […]
Continue readingFacebook. The land of the inside joke and the silly status update. Where baby photos and music videos dominate. Or do they? Millions of companies might disagree. Every day, they “conduct business” on Facebook. They successfully attract fans, keep them engaged and ultimately turn them into paying customers. But how? What are the secrets to […]
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