Archive

Category Archives for "Marketing"
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The 3 Pillars Of Online Marketing

A major key to achieving success is regularly evaluating how you are doing versus your plans. This week, as I was doing so, I realized that 15% of 2013 is now behind us. And I asked myself the question – “Don, are you 15% of the way towards achieving each of your strategic plans for […]

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Marketing – The Power Of Free

During my 10 years of working in marketing, running $100+ million brands for companies like Kimberly-Clark, ConAgra and SC Johnson, there was one promotional tool that always created tremendous success in getting new customers: Giving our product away for free! In that world, it’s called sampling. You do it by hiring people to stand around […]

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Lesson Learned From Halloween: Overdelivering

I had the wonderful opportunity of spending Halloween this year with my oldest daughter, who taught me a great lesson about overdelivering. Growing up, my daughter never experienced much familial enthusiasm for Halloween. Oh, we did the obligatory costume and candy thing, but rarely put much effort into the process. It was pretty much “throw […]

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Step Up Your Social Media by Using Instagram

If you aren’t using Instagram in your marketing, you may want to think about starting. And Pinterest loves infographics, too! Here’s a great infographic to show you how.  http://blog.marketo.com/blog/2012/07/the-business-marketers-guide-to-instagram-infographic.html Much like Pinterest, its user base is expanding rapidly. Evidently, people like looking at pictures rather than reading words. This is called photo marketing. It takes […]

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Help! I’m Running Out Of Things To Share On Social Media!

You can’t think of new things to say to your audience. You think they’ve heard it all before. It can certainly be difficult to find interesting things to share on social media. Here are 6 tips to finding new things to share: Come up with a catchy or creative headline. That’s a great start. You […]

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Social Media And The Emotional Bank Account (Building Relationships Through Social Media)

Stephen R. Covey, author of a number of excellent books, including my favorites The 7 Habits of Highly Effective People (a must read for everyone who is alive…) and The 7 Habits of Highly Effective Families (not as famous, but incredibly valuable to help families be happier and more cohesive) passed away from the effects […]

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How To Double Your Profits Using Upsells

Are you using upsells in your business? If not, you’re leaving money on the table! Did you know that: A good upsell can add 30% or more to your revenues and DOUBLE the profit of almost any offer? Upsells work in online AND offline businesses There are several different kinds of upsells, each working in […]

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3 strategic lessons to learn from Brendon Burchard’s free book giveaway

As a strategist and marketer, I’ve seen that there are a number of lessons from which we can all gain value in watching Brendon Burchard’s free book giveaway, The Charge: Activating the 10 Human Drives that Make You Feel Alive (If you haven’t yet, I strongly encourage you to click here to snag your free […]

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