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Category Archives for "Marketing"
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Are You An Email Marketing Idiot?

Are you an email marketing idiot? Most people are! Because, there’s a huge problem with the way most of us do list-building… It’s based on what we focus on, and I believe that most of us are focusing on exactly the wrong things! Watch this 11-minute video to learn more. httpv://youtu.be/Z99qFWqtboU   Here are the […]

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How To Use Google Hangout Broadcasts To Build Your Business

Are you aware that anyone (you!) can now broadcast live to YouTube through Google Hangouts? Think about the impact of that. You can now use the technology of Google Hangouts to record live action video, from several different locations if you wish, combine it all into a single broadcast, and have it stream to an […]

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The 3 Pillars Of Online Marketing

A major key to achieving success is regularly evaluating how you are doing versus your plans. This week, as I was doing so, I realized that 15% of 2013 is now behind us. And I asked myself the question – “Don, are you 15% of the way towards achieving each of your strategic plans for […]

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Marketing – The Power Of Free

During my 10 years of working in marketing, running $100+ million brands for companies like Kimberly-Clark, ConAgra and SC Johnson, there was one promotional tool that always created tremendous success in getting new customers: Giving our product away for free! In that world, it’s called sampling. You do it by hiring people to stand around […]

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Lesson Learned From Halloween: Overdelivering

I had the wonderful opportunity of spending Halloween this year with my oldest daughter, who taught me a great lesson about overdelivering. Growing up, my daughter never experienced much familial enthusiasm for Halloween. Oh, we did the obligatory costume and candy thing, but rarely put much effort into the process. It was pretty much “throw […]

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Step Up Your Social Media by Using Instagram

If you aren’t using Instagram in your marketing, you may want to think about starting. And Pinterest loves infographics, too! Here’s a great infographic to show you how.  http://blog.marketo.com/blog/2012/07/the-business-marketers-guide-to-instagram-infographic.html Much like Pinterest, its user base is expanding rapidly. Evidently, people like looking at pictures rather than reading words. This is called photo marketing. It takes […]

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Help! I’m Running Out Of Things To Share On Social Media!

You can’t think of new things to say to your audience. You think they’ve heard it all before. It can certainly be difficult to find interesting things to share on social media. Here are 6 tips to finding new things to share: Come up with a catchy or creative headline. That’s a great start. You […]

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Social Media And The Emotional Bank Account (Building Relationships Through Social Media)

Stephen R. Covey, author of a number of excellent books, including my favorites The 7 Habits of Highly Effective People (a must read for everyone who is alive…) and The 7 Habits of Highly Effective Families (not as famous, but incredibly valuable to help families be happier and more cohesive) passed away from the effects […]

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