There are many companies that track your brand, company and name through social media, but most of them are quite costly. However there’s one site that gives you a pretty good indication of how you’re doing, and it comes at my favorite price: free! It’s called socialmention.com SocialMention.com allows you to search on anything,a brand
One key to building your impact in social media is to follow (and hopefully be followed by) key influencers in your subject area on Twitter. Some are obviously out promoting themselves so aren’t hard to find. But others, arguably some of the key influencers in any market, take some sleuthing to find. Enter Google. You
Want more traffic and links? Perhaps you need to write more scintillating headlines and blog posts. (Definition – Linkbait: a term used to describe a variety of practices that focus on generating attention and incoming links from other sites and blogs. Some linkbaiting practices are good, many sketchy, but it’s clearly an area worth thinking
It’s one of life’s greatest mysteries (well almost) “where should I put my blog?” Basically, there are three options (this assumes your blog is supporting your site, not a stand-alone blog, like this one:) In a subfolder (www.yoursite.com/blog) As a subdomain (blog.yoursite.com) On a separate site (www.somewhereelse.com) While there are advantages and disadvantages to each,
A recent survey (sponsored by Network Solutions, so presumably it’s not too biased) revealed that social media is rapidly becoming a powerful business-building tool for small businesses. This study revealed that: Just 18% of small businesses actively use social media to build their businesses Of those who do use it: 70% indicated that their social
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