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The odd relationship between hunting night crawlers and social media

How hunting night crawlers is like hunting customers, and how social media can help

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How to find key influencers on Twitter

One key to building your impact in social media is to follow (and hopefully be followed by) key influencers in your subject area on Twitter. Some are obviously out promoting themselves so aren’t hard to find. But others, arguably some of the key influencers in any market, take some sleuthing to find. Enter Google. You […]

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Creating linkbait blog posts

Want more traffic and links? Perhaps you need to write more scintillating headlines and blog posts. (Definition – Linkbait: a term used to describe a variety of practices that focus on generating attention and incoming links from other sites and blogs. Some linkbaiting practices are good, many sketchy, but it’s clearly an area worth thinking […]

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Where should your blog be located?

It’s one of life’s greatest mysteries (well almost) “where should I put my blog?” Basically, there are three options (this assumes your blog is supporting your site, not a stand-alone blog, like this one:) In a subfolder (www.yoursite.com/blog) As a subdomain (blog.yoursite.com) On a separate site (www.somewhereelse.com) While there are advantages and disadvantages to each, […]

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Social media works for small businesses!

A recent survey (sponsored by Network Solutions, so presumably it’s not too biased) revealed that social media is rapidly becoming a powerful business-building tool for small businesses. This study revealed that: Just 18% of small businesses actively use social media to build their businesses Of those who do use it: 70% indicated that their social […]

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The 10 Commandments Of Twitter Posting

After watching many people do incredibly stupid things on Twitter, the following 10 commandments are key to Twitter success: 1. Thou shalt consider thy Twitter followers to be one of thy most important assets – use it wisely and don’t abuse it. 2. Thou shalt add value in (almost) everything thou choosest to post. 3. […]

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