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Category Archives for "Business"

In the world of social media – women now rule even more!

In October 2009, in a post called In the World of Social Media, Women Rule, Brian Solis reported that there are more women than men on most social media sites. It’s been 6 months since then – what does the male/female ratio look like now? To find out the answer, I recreated Brian’s data, using […]

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Customer Service Through Social Media

Any student of social media has heard of the debates and the successes several companies have enjoyed by opening up their customer service department to respond to customer gripes via social media. And, they’ve heard of the failures. In the end, the verdict is coming down that yes, you should be having a customer service […]

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Free social media tracking!

There are many companies that track your brand, company and name through social media, but most of them are quite costly. However there’s one site that gives you a pretty good indication of how you’re doing, and it comes at my favorite price: free! It’s called socialmention.com SocialMention.com allows you to search on anything,a brand […]

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How to track Twitter links to any site

Have you ever wished there was an easy way to see and track all Twitter links that point to your (or to any other) site? You could go to search.twitter.com, but the only links that would appear there are ones that don’t use a URL shortener (as you know, the vast majority of links do.) […]

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The odd relationship between hunting night crawlers and social media

How hunting night crawlers is like hunting customers, and how social media can help

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How to find key influencers on Twitter

One key to building your impact in social media is to follow (and hopefully be followed by) key influencers in your subject area on Twitter. Some are obviously out promoting themselves so aren’t hard to find. But others, arguably some of the key influencers in any market, take some sleuthing to find. Enter Google. You […]

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Creating linkbait blog posts

Want more traffic and links? Perhaps you need to write more scintillating headlines and blog posts. (Definition – Linkbait: a term used to describe a variety of practices that focus on generating attention and incoming links from other sites and blogs. Some linkbaiting practices are good, many sketchy, but it’s clearly an area worth thinking […]

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Where should your blog be located?

It’s one of life’s greatest mysteries (well almost) “where should I put my blog?” Basically, there are three options (this assumes your blog is supporting your site, not a stand-alone blog, like this one:) In a subfolder (www.yoursite.com/blog) As a subdomain (blog.yoursite.com) On a separate site (www.somewhereelse.com) While there are advantages and disadvantages to each, […]

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Social media works for small businesses!

A recent survey (sponsored by Network Solutions, so presumably it’s not too biased) revealed that social media is rapidly becoming a powerful business-building tool for small businesses. This study revealed that: Just 18% of small businesses actively use social media to build their businesses Of those who do use it: 70% indicated that their social […]

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