Recently I wrote a blog post about content vs. your audience. This post explained the changes Google has made and how it has affected traffic to your site/blog. Writing that blog post led me to another thought. We are living in a social media, social networking, social sharing world. With the way Google has changed,
Warning: Paradigm shift coming! I have been getting lots of questions from people who have been hugely burned by Google’s algorithm changes, especially the changes named after formerly loveable black and white creatures. In most of those cases, these people complained that they did exactly what they thought Google asked them to do… They created
Okay, this always make me laugh. (At myself.) I travel the country, teaching folks about social media and so, I put a lot of effort into my presentations. I scour books and websites making sure I always put together exceptionally helpful – and hopefully entertaining – stuff. So it always makes me laugh that the
Not long ago I had a conversation with the President of a 30-million dollar company. He has a great business, with a substantial (think hundreds of thousands) of social media fans and thousands of posts and “engagements” on Facebook. The problem? As far as he can tell, he hasn’t made a cent from social media.
Are you using upsells in your business? If not, you’re leaving money on the table! Did you know that: A good upsell can add 30% or more to your revenues and DOUBLE the profit of almost any offer? Upsells work in online AND offline businesses There are several different kinds of upsells, each working in
Several years ago, my friend, Brendon Burchard ran a free giveaway for his book The Charge. Unfortunately, that giveaway is no longer open, but there are still lessons we can learn from this and other free with shipping book giveaways in the marketplace. I’m sure you’ll identify more, but here are three strategic lessons you
Are you aware that Google tracks all of your searches and clicks on all of their properties (Google, Google+, YouTube, Maps, Picasa, etc.?) It’s really rather fascinating to look at your own behavior, and I strongly recommend that you check it out at https://www.google.com/history But to some, there’s a darker side to all of this,
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