I was planning my week today and realized that I had left out of my plan the most important part of any business owner’s job…
So I created a 2 minute video that talks about it. I strongly encourage you to watch it and follow the two steps it recommends.
Here’s the link I referred to in the video. In it, my mentor Dan Kennedy teaches more about more this vital topic and how to profit from recession.
So, what percentage of your time did you spend actually acquiring new customers, prospects and leads last week? Do you agree or disagree with my claim that this is the most important thing you can do in your business and that most business owners don’t spend enough time focusing on this? Let me know by leaving a comment below. And don’t forget to like and tweet it!
Just go Do this stuff!
Always sound advice Don!
… and you remind us all that “PARETO WAS RIGHT!”
So, assuming a 35 hour week (I wish…) and assuming 10% of our time is allocated to new business lead generation, then 3.5 hours (or about half a day) is what we aim for.
Frankly I try and set aside closer to 20% … or basically a day. It’s not easy but as you point out – it’s critical.
Thanks again,
James
Hey Don, this is so synchronicity… This week (and next month) is scheduled to be my most involved efforts on lead generation for my business and thus for other businesses too!
Thanks for another cool post (Right on and rock on Big D!)