How To Get New Traffic To Old Blog Posts
One of the key rules that successful bloggers understand is that just because a blog post is old doesn’t mean that it has to die.
And, that they are the primary person responsible for ensuring that it continues to live on.
Here are some key tips to help your old blog posts take on new life, so that they become a long-term asset rather than a one-hit wonder.
1. Create “Best of” posts
These are blog posts that list other key posts you’ve written that are all related to a specific theme. They can be “best of [time period, on a subject, etc.],” “most commented on,” “my personal favorites,” etc. Watch the video to get lots more ideas on this subject.
Each of these posts contains links to 5 or more other posts, with a linked title and a couple of sentences of description about each post.
2. Upgrade your posts
Periodically review each of your old posts, looking for ways that you can upgrade it or bring it up to date. Are there additional points you can make, tips you can add, pictures or formatting changes you can make to it that will make it more valuable to readers, so that they will recommend it to their friends and link to it?
3. Add video to it
If it’s worth writing, it’s worth committing to video! Create a video about that subject, and embed it into the post. That alone could improve its search engine ranking, giving you more traffic to that post!
4. Build internal links to each post
Each time you write a new blog post think “what other posts have I written that add information not available in this post, that my visitors would find value in reading?” Then link to those older posts in your new post. Plus, you should go back in your old posts and do the same.
5. Get offsite links to old posts
As you know, there are tons of ways to do this like writing a guest blog post and linking to your old articles or writing an article which you post to a different site and linking to your old blog posts. In short, always think of your old blog posts as you do things that might create an incoming link.
6. Promote old posts through social media
Lots of people consistently promote their new blog posts through Twitter and Facebook. But what about old blog posts? Most people never read those posts in the first place, so they’re rarely redundant!
7. Email it to your optin list
Regularly email descriptions and links to both your new and older blog posts. This can be an amazingly powerful way to generate a ton of instant traffic, comments and new life for your old posts!
As you do these things, you’ll find your old blog posts getting more traffic, better search engine rankings, more incoming links and putting more onto your bottom line?
What have you done to get new traffic to old blog posts? Share your ideas by writing a comment below! And don’t forget to like and tweet this post!