Follow the Twitter herd? Or break from the pack? We see evidence of the “herd mentality” over and over again in social media. But it is actually a psychological (and marketing) concept that has been around for a long time. Let me give you an example of a powerful instance of the herd mentality. Quick
Don’t Forget our Friend LinkedIn! If Twitter and Facebook are the big fish in the social media pond (hey, don’t forget YouTube!)…then where does that leave LinkedIn? Some may shun LinkedIn as too impenetrable. Or as too dry or too stuffy. But think about it. When you consider how crowded Twitter and Facebook can be,
Does your business have thousands of “Likes†and millions of “Followers”? Do you get excited? I’m sure you do. But are they all from real people? Some studies show that many of these clicks that our pages get are from spammers. Not so excited now, are you? You must monitor the “likes†you get and
Is your business ignoring social media? If so, there are major negative consequences! A recent study by KISS Public Relations revealed that: 51% of respondents say that if a company is not represented or not active on social media that it will reflect negatively on them 44% have bought something they saw recommended on social
I found a blog post where a consultant said her client was giving up on her social media strategy she designed because his Facebook news stream was too overwhelming. She had her client list the top 25Â influences he wanted to connect with. Then she taught him how to put those people in an interest list
There are some insanely popular blogs out there. You probably have heard of the biggies, like: The Huffington Post, Mashable!, TechCrunch and Gizmodo. But today I want to talk about the blogs out there that may not be Popular like those listed above. But rather – let’s talk about a more achievable, lower case P
Is Google + still an up and coming Social Network? I think it can be–people just need to learn how to use it correctly. As part of our social media strategy series for 2013, let’s take a look at how Google + can be beneficial to your business. Google Plus Tips Research the Pros – Notice that users
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