It’s the first thing your readers see. It’s how you get those readers engaged and reading your posts. Â It’s how you get them to go ahead and just please click…that…link. Â It’s your blog post headline. And it’s important. If you want to write a great blog, with a great big readership, you have to write
The promise of ‘free’ advertising and easy PR draws business owners, both big and small, to the social marketing arena. They think that all they need is to establish a Twitter account or set up a Facebook and LinkedIn page and it’s off to the races. They’ll just get going, get posting, and figure it
Bold statement: If you’re not using video in your social media, you’re Making a huge mistake Being penny wise and pound foolish Not truly understanding where social media is, and where it’s going. Choose any two. First there was the radio, an experience that was eventually improved and enhanced (some say) by the invention of
Blogs are a great way to show off fresh content. They attract Google spiders and readers alike with their hot-off-the-press posts. But what happens to a blog post when it’s lukewarm-off-the-press, or even a few weeks “cold?” Should you just leave it there in the archives to rot? Or are there ways to drive tons
Want more traffic and links? Perhaps you need to write more scintillating headlines and blog posts. (Definition – Linkbait: a term used to describe a variety of practices that focus on generating attention and incoming links from other sites and blogs. Some linkbaiting practices are good, many sketchy, but it’s clearly an area worth thinking
140 characters. Right? Wrong. Absolutely wrong. Why? Because if you write a 140 character Twitter post, nobody can retweet it without editing it. And since people are lazy, you aren’t getting retweeted! What’s worse, is if your post is difficult to edit, like, for example a famous quote. So what is the correct length for
I hear it all the time: “Twitter links are useless from an SEO standpoint because Twitter nofollows everything.” (Remember that nofollow is a way of indicating to the search engines that a particular link shouldn’t pass “credit” from a search engine standpoint. It’s a way of discouraging spammers from abusing Twitter, blogs, and sites.) If
Need a quick picture for a blog post, web page or anything else? If you’re like most people, you jump into Google Images and grab a great shot from there. Unfortunately, that puts you at huge risk of lawsuit, because, unless someone specifically grants rights to you to use a given image, every picture taken
Got two minutes before your next appointment and want a high-leverage way to use that time? Try one of these social-media activities: Search your name, company name or brand name on search.twitter.com and reply to someone who’s posting about you Write a 110-character tip in your subject area, and publish it to your Facebook page
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