Strategy Archives - DonCrowther.com

The Price-Value Disconnect

Let’s talk about the Price-Value Disconnect – those times where what you’re charging is not aligned with the value you’re providing and how that kills your sales. What’s the right balance? There is a key way to find out.

What’s Your Differentiation?

It’s amazing how few people can answer the vital question “why should I buy from you instead of your competitor?” Yet that is the single biggest question people want to have answered as they are making purchase decisions. How are YOU differentiating your business? What is the ONE thing that you provide better than any […]

Happy New 2020!

Do you realize what day it is? It is May 1st, 2020. Which means something important has happened. It’s happy new year. Happy New Year to 2020! So yes, we had 2020 and there we had new year’s celebration and everything else like that. But then something happened with 2020 and things didn’t work out […]

The Psychology Of Pricing

Everyone who has to set a price for their goods and services in an environment where there isn’t a bunch of direct competitors all lined up on a shelf has to deal with it… How much should I charge? And here’s the problem – the process of setting that price is a huge psychological battle […]

Why Stories Work

We all know that stories are powerful elements in the marketing and selling process. But have you ever asked yourself “exactly why do they work so well?” That’s an important question to answer because when we understand these factors, we can then craft our stories to be even more powerful. I was thinking about my […]

Are You Doing The Right Things?

So many of us spend our time and energies focusing on doing things right when we’ve never asked the question “am I doing the right thing?” Here’s how I discovered that in my own life. So many of us go through life working so hard all the time on doing things right yet so often […]

How to Change the World

I’m convinced that in almost everything, there’s a better way. Our job is to figure out what that is in our lives and in our business. AND what’s really cool is when you figure out that better way, then share it with others. That way you change the world… Back when I was in junior […]

5 Keys To Online Profitability

Want to increase your profits online? I recently taught 5 Keys To Online Profits in a webinar, the contents of which are so vital to your business future, that I’ve decided to break it into parts to make it even easier to consume.Part 1: Creating systemsIn this video you’ll discover:The one key thing that makes the […]

R.I.P. AT&T: How To Lose A Customer In One Easy Step

RANT ALERT: Astounding: I just got off the phone with AT&T who won’t let me do a change to my phone plan because (pay attention to this) “that number’s in the new edition of the phone book which just went to print 30 days ago. You can only make those types of changes between December […]

SEO Essentials – What’s Vital Now To Get Good Search Engine Rankings

Are you getting the traffic you need from the search engines? Watch this instructional video now! Does your website traffic look like this? Or worse, this? Or is it just basically flat? Let’s fix that and turn it into this: That’s why I recorded a special tutorial on the key things you MUST be doing […]

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