Archive

Category Archives for "Social Media Strategy"
2

How to Get More Traffic With YouTube Outro Screens

There are lots of ways to get more traffic to your YouTube videos. One of the key ways to do it is to create an outro (also called an endscreen, end slate, tail slate or interactive end screen) for each video. An outro is a a few seconds of content tacked onto the end of […]

Continue reading
2

Which Social Media Sites Should YOU Be Using To Market Your Business?

Which social media sites / platforms should YOU be using to market your business? It all depends on Who you market to What type of business you are What type of media you use to market And more! Here’s an infographic, courtesy of Succeed by Staples, that helps you decide. (Caveat: You don’t have to […]

Continue reading
14

Free Pictures For Your Blog

The blogging world just changed again! Now you can put totally free and legal pictures from one of the top stock photography websites in the world into your blog posts! Whether you’re looking for atmosphere Politics Places Babies Dramatic images Or puppies You can now embed over 35 million images, totally free into your blog […]

Continue reading

4 Things Oscar Fashions Teach Us About Marketing

Best picture has been awarded, now it’s time for the annual Best and Worst Dress of the Oscars parade. We could talk about the fashion wins by Cate Blanchett, Emma Watson, Sandra Bullock and more, but instead, let’s focus on the marketing lessons we can learn and apply from the fashions of the Oscars. Here […]

Continue reading
2

My Favorite Tool For Creating Squeeze Pages

The two most powerful types of pages on your WordPress Blog can’t be created with WordPress alone!Those two types of pages are your squeeze pages (pages that focus on offering people an incentive to optin to receive mailings from you, like this one an this one) and sales pages (pages devoted to selling something to […]

Continue reading
7

Using Screaming Frog To Improve Your SEO

As I’ve told you before, perfect on-page SEO (Search Engine Optimization) does little, if anything, to improve your search engine rankings… But bad on-page SEO can definitely hurt them! But there’s a tool that helps you determine how well your site is doing in a number of the key on-page factors for SEO, and best […]

Continue reading
9

The Benefits Of Blogging – Hard Number Evidence

Whenever I have someone ask me what they can do to build their business, I answer with a question: “How’s your blog?” The answer, almost always, is that they could be doing better, or they haven’t started blogging yet (they’re not alone, shockingly, about 38% of marketers don’t even have a blog!) Yet blogging is […]

Continue reading
3

How To Turn Your Social Media Into a List-Building Machine!

In my recent webinar, Turn Your Social Media Into a List-building Machine, I showed: The shocking numbers that prove that building an optin list can be THE MOST effective way to monetize social media 5 specific techniques you can implement in minutes to turn your social media into a list-building machine How to add an […]

Continue reading

Case Study: Gerber Makes Brilliant Usage Of Facebook’s Like Gate Feature

Gerber, the baby food company, is currently running an excellent example of a contest using Facebook’s Like Gate feature. Go here to check it out: https://www.facebook.com/Gerber?sk=app_586462271392312 When you first arrive, if you haven’t yet Liked Gerber, you find a grayed out page, showing content that if you’ve got a baby, you’ll want to be able […]

Continue reading
2

How to Embed a Facebook Post Into WordPress

Want to embed a Facebook post into WordPress, including the ability to see the images, likes and comments for that post, plus the ability to like, comment and share on Facebook directly from WordPress? Facebook now allows you to do that. Now you can embed anyone’s Facebook post, including your own, as long as it’s […]

Continue reading
1 2 3 7