Using Screaming Frog To Improve Your SEO
As I’ve told you before, perfect on-page SEO (Search Engine Optimization) does little, if anything, to improve your search engine rankings…
But bad on-page SEO can definitely hurt them!
But there’s a tool that helps you determine how well your site is doing in a number of the key on-page factors for SEO, and best of all, it’s FREE for up to 500 pages!
It’s called Screaming Frog SEO Spider. (I assure you, no frogs were actually harmed in the writing of this post!)
Screaming Frog SEO Spider helps you easily see the data the way the search engines do for each file on your site.
With it you can quickly scan to see which pages on your site have problems in certain areas and/or you can probe deeply into individual pages to make sure that everything is in line for that specific page.
Here’s a video describing all its features: (I suggest you click on the icon in the bottom right corner to view it full screen.)
To improve your SEO follow these simple steps:
1. Go to http://www.screamingfrog.co.uk/seo-spider/ and download a free copy there. It’s available for Windows, Mac, and Ubuntu.
2. Install it on your computer then run it
3. Input your URL into the Enter url to spider box at the top and click Start
4. When it’s finished, examine your data.
5. (Optional) Run this same scan on some of your top competitors to learn from them!
Here are several things I found valuable in analyzing my own data:
a. Use the filter box about an inch down on the top left to just look at html pages first. That’s where most of your value can be gained.
b. Scan for Title 1, fixing the title tag for any pages with missing titles or ineffective ones.
c. Identify key pages on your site and fix any missing elements for those pages
d. Review any Status Codes that are not 200, and fix any that are not correct
I strongly encourage everyone to run this analysis on your site. Frankly, I think you’ll be amazed at how many things need to be fixed. I know I was!
Let me know your thoughts on this by leaving a comment below. And don’t forget to like, +1, share, tweet and pin this post!