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Category Archives for "Social Media How-To"
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Understanding Chinese Social Media

How much do you know about China and the state of social media there? Let’s put it this way, if you think that North Americans dominate social media, you’re wrong. The first thing you need to know about Chinese Social Media is that it is big. As in, big big!  Think one billion registered users […]

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3 Key Ways To Protect Your Privacy on Facebook

Much has been said lately about Facebook and their cavalier approach to privacy that clearly appears to be profit-, rather than community-oriented. Other than saying that they may want to try drinking their own kool-aid and conversing rather than forcing, I’m not going to deal with that here. What we should focus on is the […]

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5 Ways To Get Tons of Traffic To Old Blog Posts

Blogs are a great way to show off fresh content. They attract Google spiders and readers alike with their hot-off-the-press posts. But what happens to a blog post when it’s lukewarm-off-the-press, or even a few weeks “cold?” Should you just leave it there in the archives to rot? Or are there ways to drive tons […]

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Can corporate videos go viral?

Want to go viral? We know that videos can go viral that are about dance and they work if you can sing like an angel Or if your little brother keeps biting you: But can it work for company videos? Let me break it to you – it probably can’t if you just create a […]

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In the world of social media – women now rule even more!

In October 2009, in a post called In the World of Social Media, Women Rule, Brian Solis reported that there are more women than men on most social media sites. It’s been 6 months since then – what does the male/female ratio look like now? To find out the answer, I recreated Brian’s data, using […]

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Customer Service Through Social Media

Any student of social media has heard of the debates and the successes several companies have enjoyed by opening up their customer service department to respond to customer gripes via social media. And, they’ve heard of the failures. In the end, the verdict is coming down that yes, you should be having a customer service […]

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Free social media tracking!

There are many companies that track your brand, company and name through social media, but most of them are quite costly. However there’s one site that gives you a pretty good indication of how you’re doing, and it comes at my favorite price: free! It’s called socialmention.com SocialMention.com allows you to search on anything,a brand […]

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How to track Twitter links to any site

Have you ever wished there was an easy way to see and track all Twitter links that point to your (or to any other) site? You could go to search.twitter.com, but the only links that would appear there are ones that don’t use a URL shortener (as you know, the vast majority of links do.) […]

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The odd relationship between hunting night crawlers and social media

How hunting night crawlers is like hunting customers, and how social media can help

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