Want to improve your marketing results? Simply start using the word “unlike” in your marketing! “Unlike” is one of the most powerful, yet least used Marketing Magic Words™ available! Here’s how you use it: “Unlike ________ we ___________.” As in Unlike [other competitors] we [do x to help you achieve your objectives.] Before I give […]
Continue readingYou need a reliable system for generating consistent leads and sales! Anybody who is successful over the long haul knows this secret. No leads, no sales, no business. So what does it take? Marketing requires consistency. It requires knowing HOW to reach your customers, and doing it consistently. My friend Josh Turner knows this VERY […]
Continue readingAs a blogger you’re in the business of interaction – not just action. Let me explain. It’s very important, for a whole host of reasons, for you to blog. It’s great for your SEO, it’s great for your client relations, and it’s great for your brand. But you don’t want to be blogging “in the […]
Continue readingYou’re smart. You keep your ear to the ground, so to speak, and have a Google Alert set up for your company’s name. So one morning you sit down at your desk with a cup of coffee and -ding! – you have a Google Alert. How delightful, you think, someone has written about you online. […]
Continue readingFacebook. The land of the inside joke and the silly status update. Where baby photos and music videos dominate. Or do they? Millions of companies might disagree. Every day, they “conduct business” on Facebook. They successfully attract fans, keep them engaged and ultimately turn them into paying customers. But how? What are the secrets to […]
Continue readingI was planning my week today and realized that I had left out of my plan the most important part of any business owner’s job… So I created a 2 minute video that talks about it. I strongly encourage you to watch it and follow the two steps it recommends. Here’s the link I referred […]
Continue readingHow hunting night crawlers is like hunting customers, and how social media can help
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