Since one of the key functions of social media marketing is engaging in a conversation with your customers, it makes sense to develop a set of metrics that you can measure and track on a regular basis. This post focuses specifically on measuring the customer engagement with your blog, future posts will deal with engagement […]
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Need a quick picture for a blog post, web page or anything else? If you’re like most people, you jump into Google Images and grab a great shot from there. Unfortunately, that puts you at huge risk of lawsuit, because, unless someone specifically grants rights to you to use a given image, every picture taken […]
Continue readingAfter watching many people do incredibly stupid things on Twitter, the following 10 commandments are key to Twitter success: 1. Thou shalt consider thy Twitter followers to be one of thy most important assets – use it wisely and don’t abuse it. 2. Thou shalt add value in (almost) everything thou choosest to post. 3. […]
Continue readingYou know how much traffic you get to your blog, but have you ever asked yourself what impact you are having on others? There are many ways to measure impact, including blog comments, traffic, sales dollars on referred items, etc. But one good tool is measuring the number of tweets referring to that page. Topsy.com […]
Continue readingI hear it all the time – how on earth can you follow 36,000 people on Twitter? Well, the answer’s simple… But first some background. (Warning, I’m going to be blunt in this post, and it may tick you off. Just keep in mind that I’m telling you my opinion on my own blog. You’re […]
Continue readingGot two minutes before your next appointment and want a high-leverage way to use that time? Try one of these social-media activities: Search your name, company name or brand name on search.twitter.com and reply to someone who’s posting about you Write a 110-character tip in your subject area, and publish it to your Facebook page […]
Continue readingWant to rob someone blind with minimal risk of getting caught? Here’s a simple 3-step program: (Not that I recommend doing this, BTW!) Find someone you want to burglarize who a. Has a Twitter account b. Uses a geolocation service, like www.foursquare.com Watch their feed for an announcement that they’re someplace else, or better yet, […]
Continue readingThere are few things more frustrating than having to wait while a video pauses in mid-view to buffer. While most people intuitively recognize that the process of delivering video to your browser is a complex one, most are totally unaware that these factors change drastically from one second to the next, taking you literally from […]
Continue readingAre you one of the millions who isn’t interested in playing Farmville (congratulations on being a good steward of your time, BTW) and are tired of seeing huge numbers of time-consuming requests every time you get on Facebook?
Continue readingNot able to stay glued to your TV all day and still want to know what’s going on in the 2010 Olympic Winter Games in Vancouver? Here are some great ways to follow as much, or as little as you wish:
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