Category Archives for "Public Relations"

Marketing: How To Stand Out In the Minds Of Your Customers By Using Unlike Statements

Want to improve your marketing results? Simply start using the word “unlike” in your marketing! “Unlike” is one of the most powerful, yet least used Marketing Magic Words™ available! Here’s how you use it: “Unlike ________ we ___________.” As in Unlike [other competitors] we [do x to help you achieve your objectives.] Before I give […]

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Take a Lesson from Bob Costas-Stick with What You Know

If you’ve been paying attention to recent events, you know that a Kansas City Chiefs’ player killed his girlfriend and then himself. It was a sad day for the football community. Many people came out and mentioned the tragedy. But, Bob Costas, sports commentator, took it a bit further. During his halftime segment on Sunday Night […]

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How To Fight Back Against Negative, Untrue Reviews

You’re smart. You keep your ear to the ground, so to speak, and have a Google Alert set up for your company’s name.  So one morning you sit down at your desk with a cup of coffee and -ding! – you have a Google Alert. How delightful, you think, someone has written about you online. […]

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5 Ways To Make Your Blog More Popular

There are some insanely popular blogs out there. You probably have heard of the biggies, like: The Huffington Post, Mashable!, TechCrunch and Gizmodo. But today let’s talk about a more achievable, lower case P “popular blogs,” and how to make your blog one of those. Every blog has a shot at gaining a big readership. […]

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