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Overcoming Hurt

There’s a lot to be learned from thinking about how a slight turns into hurt and sometimes even into hatred. AND how to prevent it all from happening.

It’s amazing how few people can answer the vital question “why should I buy from you instead of your competitor?” Yet that is the single biggest question people want to have answered as they are making purchase decisions. How are YOU differentiating your business? What is the ONE thing that you provide better than any […]

Tools To Make Working At Home Easier – Hardware

I constantly meet people who are struggling with things that they’re trying to do online. And when I look at their hardware setup it’s clear that things would be so much easier if they would just made a couple of little hardware changes. So, let’s talk about a few of those and how they can […]

The Psychology Of Pricing

Everyone who has to set a price for their goods and services in an environment where there isn’t a bunch of direct competitors all lined up on a shelf has to deal with it… How much should I charge? And here’s the problem – the process of setting that price is a huge psychological battle […]

Why Stories Work

We all know that stories are powerful elements in the marketing and selling process. But have you ever asked yourself “exactly why do they work so well?” That’s an important question to answer because when we understand these factors, we can then craft our stories to be even more powerful. I was thinking about my […]

Are You Doing The Right Things?

So many of us spend our time and energies focusing on doing things right when we’ve never asked the question “am I doing the right thing?” Here’s how I discovered that in my own life. So many of us go through life working so hard all the time on doing things right yet so often […]

How to Change the World

I’m convinced that in almost everything, there’s a better way. Our job is to figure out what that is in our lives and in our business. AND what’s really cool is when you figure out that better way, then share it with others. That way you change the world… Back when I was in junior […]

The Single Greatest Skill A Marketer Can Have

There are many different skills that a marketer needs to be successful, especially if they’re marketing a small business and don’t have the support of a team and expensive ad and marketing agencies. But there is one skill that I believe is more important than all of the others, because it’s the one that drives […]

What’s Holding You Back?

I’ve learned a lot recently about reasons versus excuses and how they affect our ability to accomplish what we want to do and become what we’re meant to be. Let’s talk about that, and how this applies in your own life. I am the oldest child of one of the oldest children of my grandparents […]

Managing Emotions During Covid-19

Covid-19 has affected us all, some way more than others. So how do you manage your emotions during this important time? Here are a few of the things I’ve found helpful in keeping me up and functioning in times of stress and struggle. 1. Instead of focusing on what I can’t do, this is a […]