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Why Do Product Launches?

Why should you do a product launch the next time you introduce a product to market? There are five specific reasons as illustrated in this infographic: Now, it’s important to understand that “Product Launch” in this case, is a technical term, meaning a marketing launch that contains a very specific sequence of events and that […]

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The Product Launch Sequence

  As you know, product launches can be incredibly powerful ways to build your list, your positioning, and your profits. The challenge is that many people do them incorrrectly. Here’s an infographic that outlines the 6 steps in a successful product launch sequence. As you review it, pay special attention to the Key to Success […]

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