Category Archives for "Social Media How-To"

Social Media and the Final Four

What can NCAA’s Final Four, The Superbowl, the World Series and the Stanley Cup teach us about social media? 1. There is no such thing as an instant win – wins always come as a result of long term effort While last minute comebacks and nail biters always generate buzz and press, in truth, that […]

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How to find key influencers on Twitter

One key to building your impact in social media is to follow (and hopefully be followed by) key influencers in your subject area on Twitter. Some are obviously out promoting themselves so aren’t hard to find. But others, arguably some of the key influencers in any market, take some sleuthing to find. Enter Google. You […]

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Creating linkbait blog posts

Want more traffic and links? Perhaps you need to write more scintillating headlines and blog posts. (Definition – Linkbait: a term used to describe a variety of practices that focus on generating attention and incoming links from other sites and blogs. Some linkbaiting practices are good, many sketchy, but it’s clearly an area worth thinking […]

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What’s the ideal length of a Twitter post?

140 characters. Right? Wrong. Absolutely wrong. Why? Because if you write a 140 character Twitter post, nobody can retweet it without editing it. And since people are lazy, you aren’t getting retweeted! What’s worse, is if your post is difficult to edit, like, for example a famous quote. So what is the correct length for […]

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Where should your blog be located?

It’s one of life’s greatest mysteries (well almost) “where should I put my blog?” Basically, there are three options (this assumes your blog is supporting your site, not a stand-alone blog, like this one:) In a subfolder ( As a subdomain ( On a separate site ( While there are advantages and disadvantages to each, […]

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The Twitter NoFollow myth debunked

I hear it all the time: “Twitter links are useless from an SEO standpoint because Twitter nofollows everything.” (Remember that nofollow is a way of indicating to the search engines that a particular link shouldn’t pass “credit” from a search engine standpoint. It’s a way of discouraging spammers from abusing Twitter, blogs, and sites.) If […]

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Social media works for small businesses!

A recent survey (sponsored by Network Solutions, so presumably it’s not too biased) revealed that social media is rapidly becoming a powerful business-building tool for small businesses. This study revealed that: Just 18% of small businesses actively use social media to build their businesses Of those who do use it: 70% indicated that their social […]

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How to find free (and legal) pictures online

Need a quick picture for a blog post, web page or anything else? If you’re like most people, you jump into Google Images and grab a great shot from there. Unfortunately, that puts you at huge risk of lawsuit, because, unless someone specifically grants rights to you to use a given image, every picture taken […]

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