Download this simple, yet powerful 2-page Strategic Plan Template to help you create your own strategic plan. And best of all - it's free!
Several years ago, one of my best friends, Jeff Walker, taught me a very important principle.
To spend at least a week every year, with no employees around, just to think strategically about my business.
My objective for that week is to create a Strategic Plan for my business.
But unlike the Strategic Plans that I've created for Fortune 100 companies, this plan is a simple, yet powerful, two-page document that tells me exactly what to do, when, to achieve my goals for the year.
I'd like to give you a copy of that Strategic Plan Template for free.
Because that one document has done more to build my business than anything else I do.
GET YOUR FREE 2-PAGE STRATEGIC PLAN TEMPLATE HERE
You're just 2 pages away from a simpler, more profitable business - so you can spend your time doing what you love most!
You'll receive a zip file containing the blank template in both Microsoft Word and PDF format, and a sample completed form.
Here's a video that walks you, step-by-step, through the process of filling it out:
The key here is that it's not the form that makes the difference, it's the thought behind it. So, I recommend you plan on spending at least 2-3 hours in a quiet room, with no distractions, to think about the elements asked for in this form.
You are welcome to use this form for multiple businesses that you own. Simply fill out a version for each business, then do one in the end that summarizes everything.
Plus, this process works for lots of other things besides business. It's valuable for thinking through where you are now, where you want to bue, and what you've got to do to fill that gap.
To get your free copy, simply click the button below:
The zip file will arrive in your inbox in about 15 minutes. If it's not there by then, please check your spam folder.
Like this document? Please share it on social media and leave a comment below!
Here are just a few of the hundreds of testimonials we have received from those who have downloaded and used the strategic plan template:
"
Once again, Don Crowther over delivers. If you run a small business or plan to start one, you need this tool. I really believe following Don’s guidelines on this could be the difference between profit and loss. And, it’s FREE. Thanks Don!
Phil Ammendolia - VP of Sales and Marketing • Allwin Powersports Corp. - LS2 Helmets
"
Thanks Don for this valuable tool, it’s really going to help me achieve my goals.
I suggest everyone in business go thought this and I will be recommending it to my clients, which in turn will help me plan their online marketing.
Ian RichaRDSON - ASKIANRICHARDSON.COM
"
Hi Don, Thanks for the great video and template! You gave me a place to start with my strategic plan. It’s easier to do now with the examples that you have shown.
Thanks again!
JOANN SNELL - JOSGRAPHICDESIGNS.COM
"
May the Good Lord bless and be with you now and always.
It is simple, straight forward and came at the right time.
Kind of glued everything else together for me…
Now I just got it
Thanks a million times.
Thank you for this great template!
I heard about you from Marisa Murgatroyds training and immediately came here and downloaded this template. I now have it completed and printed. I look at it daily and find that it provides me with the clarity and focus I need to keep working daily in my business.
Thank you Kristen! Glad to help.
I’m especially impressed that you “look at it daily” – that’s exactly the type of behavior that makes a huge difference in your life and business!
Congratulations on being EXCEPTIONAL!
Don
You can then adjust your marketing techniques accordingly.
In the world of the internet, advertising has gone a great leap
from the traditional form of advertising some fifty years back.
Instagram is still uncharted territory for marketers.
Hi,
I would like to use your template in my assignment. therefore I will need to make reference it using the hardware reference system. please let me know how to make reference to your template.
Thanks in advance.
Manuel
Don,
I am so grateful that you and Marisa Mergatroyd did the webinar together on Clarity and Income this afternoon. That information was great, but I think best with forms and tables. I found your strategic plan template on your website. It’s exactly what I need.
This is helping me organize the tremendous amount of info I heard in the list building summit and in Marisa’s presentation. Marisa helped me know what to do first and your form is helping me organize all the steps of the process. It’s providing forward momentum! Thanks so much!
I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get setup? I’m assuming having a
blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100% sure. Any tips or advice would be greatly appreciated. Thank you
Wenn ich es nicht besser wüsste, dann würde ich doch
ohne Weiteres darauf tippen, dass der Artikel mit dem
Titel “Strategic Plan Template : DonCrowther.com” glatt aus meiner Feder stammen könnte so exzellent
wie der hier steht. Alle Daumen hoch und weiterhin viel Erfolg
weiter so in Zukunft!
Hi, Don!
This is the great Article.
Thank you!
I am really enjoying the theme/design of your
website. Do you ever run into any web browser compatibility problems?
A number of my blog readers have complained about my site not working correctly in Explorer but looks great in Opera.
Do you have any advice to help fix this problem?
Thanks for the kind words. I suggest you use the Genesis theme by Studio Press. That should solve your issues.
Don
This is the great Article.
Can you teach some dos and don’ts of social media marketing?
Thank you
Don, this 2-page template could be develop into a self leadership course, i like the layout and how it make the individual think. I am glad its not another time management course.
Yep, been thinking the same thing myself. What kinds of things would any of you want to have covered in a course on business strategy or self-leadership?
This is a great peice of kit Don. Just the sort of thing I’m looking for. I have created a blog in the quest to find quality planning tools. [Edited to remove link]
Don, I read this pages ages ago and I have procrastinated in applying it in reality. Today I am going to try to use your template and make a realistic strategic plan. Every plan I made in the past has failed because I have not looked to the medium or long term. I want to apply it to my songwriting / recordings, and my music marketing.
Thanks for this simple template! I found your site doing a search on “strategic planning template” and I was pleased to find a resource that offers a simple, 2 page template.
While originally seraching for a template to use in my role as a voluneer board member for a professional association, I intend to apply the template to my professional blog, as well.
Chrysta
Hi, Don,
I want to thank you for the form for the two page media plan. I just filled it out for a volunteer group we have, and I want to point out another benefit of the form: it makes clear to people who are not terribly sophistiated about social media that it isn’t about the medium, it’s about the message.
I think this simple form saved me at least three meetings which would have otherwise been necessary to explain what the heck I was talking about.
I have translated it into Dutch for my use, because I am located in Holland. If you want a copy of what it looks like in Dutch, let me know and I’ll send it over. 🙂
Gratefully,
Jeannine van der Linden
Once again, Don Crowther over delivers. If you run a small business or plan to start one, you need this tool. I really believe following Don’s guidelines on this could be the difference between profit and loss. And, it’s FREE. Thanks Don!
Hi Don, I found it so true. I attended your webinar and you mentioned this page. I tried it on Google and it’s really on 1st page with the keyword “strategic plan template”.
Thanks for this template. A buddy of mine just sent me the link. I plan to use it right away to salvage the rest of my year. I have so many marketing ideas and no consistent plan of action. Your template will sure help me streamline my business.
Thanks Don
Good stuff
Dee
This is fantastic. I’m getting so much done now that I’ve made a few changes to my life. My productivity has skyrocketed, but I’m still missing a deeper level of organization and this will help quite a bit.
Thanks Again,
T. Emeric Damien Thorpe
Hi Don,
I love following you work and the tips and strategies you provide. I have some of your products also that is coming of great use…
I got so much use out of the Strategic Planning Training you provided in your blog for my businesses, and I was wondering if you perhaps have an example of the Financial Analysis and Equipment/Staffing/Investing Requirements as additional pages like you suggested?
I am willing to pay for these examples as I am finding it hard to find something as user friendly as yours online to track finances, expenses etc.
Many thanks and look forward to hearing from you,
Emelie
By the way, when do you plan on releasing a product with more information on this topic since you really seem to have it down to a T with simplicity? 😉
Many thanks,
Emelie
It’s not on my short list right now, but it is on my long list. It could happen someday, but I wouldn’t suggest holding your breath as you wait :<)
Thanks for your kind words,
Don
Thanks, great resource! One of the key components for me this year is planning – long and short term and on a daily basis 😉
thank you so much, Don. This is truly nice of you. there’s something I want to talk to about I have to wait till later I’ll be in touch
Wonderful and more importantly…simple & easy-to-use! Thanks for a great tool and “power trampoline” for 2011, Don. You rock! 🙂 hugs & high fives, ali
Thanks, Don.
Plan is the first step. And now it´s our turn to make it happen. Very simply, but necessary 🙂
I wish you successful year 2011!
hi Don, this is very nice. i’m gonna share this to my blog. this is perfect for the new year. continue to feed us with great stuff just like this. thanks!
Very timely and very useful…thanks big time. The limit of 2 pages makes it practical and a live document, one that I would refer to regularly.
The Best for 2011!
Thank you Don, this will be something to help set the mind straight right from the dead go, much appreciated.
Thanks Don for this valuable tool, it’s really going to help me achieve my goals for 2011.
I suggest everyone in business go thought this and I will be recommending it to my clients, which in turn will help me plan their online marketing.
Thanks again
Ian
Great post Don! I have also been working on my strategic plan this season.You stated the facts in a clear, concise manner that anyone can go and take action on! In fact, I will share this with my Team.
Continued Blessings & Prosperity~
Ayo
Thanks Don for the excellent template and example!
The key to this all is just like you say “Just go DO this stuff!”.
Put some thought into it, but don’t over think it. Put down some goals and objectives and don’t worry about all the details at this point. This will come in later during your weekly plan review as you plan your tasks for the week ahead to achieve the goals you laid out.
And if it doesn’t all happen exactly according to plan, so what! Change the plan, adjustment it, make it better. Just keep on taking action, and at the end of the year I guarantee that you will be a lot closer to your objectives than you are now.
Now “Just go DO this stuff!”
Great points Dan – I appreciate the added perspective they provide.
You always put out good stuff. Thanks Don!
~Arlina
We are very glad to have someone like you who can provide us with something of help like that Don.
I and my friends of AYDO wish you joy and happy new year.
Thanks, Don.
Don
This is a great business model.
This is a route to success and you’ve made it simple to follow… it
just requires people to go and “Do it” – that’s all…
As a business success consultant, I work with businesses and
individuals to help them focus on what it is they truly desire
and then help them devise strategies to go and get them. As you
know it begins with your thoughts, your attitude, your actions and
these bring results. If you like them, do more actions. If you don’t,
think different thoughts and then apply new actions.
Your model Don will help people a lot. This is the best freebie I’ve
seen in a long time!
Huge thanks and best wishes
Cheers
Geoff
Thanks, Don, I’ll be working on my template right away. Very nice the way all the objectives are tied to specific completion dates. A goal without a completion date is just a daydream. Thanks again.
You are such a gift to me Don! I am building my business and it seems every time I need something, you psychically produce it.
I am new to ownership of a business, so knowing how to plan is not a skill that I developed over the years. This is so helpful, and with your added suggestions on how and what to use this strategy plan template on, it dawned on me that this would be perfect to offer to my readers to plan out their healing journey through post traumatic stress disorder.
I would like to do a post with a permanent link to this article, if that’s cool with you? The timing is excellent with the stresses of the holiday season here that I am certainly feeling the effects of, so others on the same path would benefit from using your template as I plan to, or in what ever way they can imagine.
What an awesome gift, and the template’s a great bonus too! 😀
Happy Holidays to you and your family
Anybody is welcome to post a link to this, to blog about it, put it in your newsletters, etc.
Glad to be of help.
So what do you need next, so I can make sure I produce it? :<) Don
Thanks Don. Perfect timing for what I need to do to get in position for 2011. Happy Holidays.
Thanks, Don uplifting, inspiring and positive as always.
Christian
The Tennis Emporium
AWESOME!!! This will really help both me and my outsource team get on track for the new year!! Thank you very much!!
Yes, this should be a product.. you’re a good JW student!!
Very helpful..just in time for planning out my business for next year. Now I just need someone to kick me once in a while to stay on track and get it all done.
This is a great template Don. Will be using it…. you never cease to deliver pure and relevant content.
Thanks much.
Josh.
Thanks Don
This is just what I needed I feel like I have bee running round like a headless chicken for the past week and I need to sort out a plan, Thanks again and have a good chritsmas.
Thanks, Don! Perfect timing for me and I’m off to spread the word! All the best for 2011 to you and yours.
Don, your brillliant. Please contact me. I’d love to sugget you as a guest on our live show. http://www.successcoachceo.com/juileejisellestjohnandco click SuccessTV Live Show and you can see the last one we did with a former executive from B of A.
Your amazing.
Huge Fan
Julie Parker
CEO4Life
Don, your strategy plan post has a right timing & it has really guided me. God bless you, your family & business. Keep the good work & happy christmas holiday
Thanks!
Thanks Don for this very useful template and well-prepared video. I surely gained a lot from this post in my preparation for the coming new year.
Cheers!
Thanks Don
I had started a spreadsheet for this exact exercise next week but you have included so much more. Thank you for sharing. Am spreading this through my Social Networks now and will give you my feedback in the New Year once I’ve gone through the process.
Happy Holidays to you and your family.
Cheers – Zoe deLuca
May the Good Lord bless and be with you now and always.
It is simple, straight forward and came at the right time.
Kind of glued everything else together for me…
Now I just got it
Thanks a million times.
Honest!
Thanks Don, it’s simple and useful. I will try it , wish you merry christmas and happy new year!
Don, this is great! I have been spending much of December writing up my strategic plan for next year and this will really help direct me. Thank you! -Norene
Don, Thanks for sharing this. I do my strategic planning this time of year as well.
Hi Don,
Right on! It’s been my experience with my own clients that lack of thinking through the direction of your business and what it will take to get where you want to go causes many more problems that businesses ever tend to consider. Without doing this a business tends to go where the wind blows it and more often than not doesn’t end up any place good. It’s also helpful to consider carefully first what the main focus of your business is, for example, whether or not your competitive advantage and positioning are driven by a relationship with one very specific market whose needs you strive to meet or whether your advantage is primarily based on a product with broad appeal to multiple markets and you focus on improving the aspects of your product or service that make it attractive in that way. At the end of the day, as you pointed out, some quality time spent in thinking and planning pays off many times over. Thanks for sharing your thoughts on this as well as a model so businesses can get on this right away.
Thanks for the thoughtfulness in sharing the idea and your toolset. Liked and Tweeted because it is good and will help action takers advance.
Thanks Don, this looks very useful and usable. What I find difficult is not putting in the numbers, but making them happen since I can control what I do, but not how people respond.
Hi Don, Thanks for the great video and template! You gave me a place to start with my strategic plan. It’s easier to do now with the examples that you have shown.
Thanks again!
Thank you for the perfect holiday gift! A great tool to help me (and others) use the next 2 weeks to reflect and plan for a successful 2011!
Thanks Don, 2 page makes it simple and powerful!!
Good timing! As I think about 2011s strategic plan, I come across your template hmm..interesting..
I do believe I will share this with my readers. Thanks Don!
Very timely and accurate, Don. I own and operate multiple businesses so having a consistent model is crucial to my time allocation to each venture. Best of luck in the new year.
Don, perfect timing!!! My goal between now and January 1st was to map out my strategic plan like I do every year. This template you have provided really keeps the plan focused on the most important elements. You rock!
I want to get sample file.
Where can I get the file?
Thanks
It’s included in the zip file so that you would only have to download one file.
We are a small grassroot organization thankful for giving people such as yourself. Thank youfor sharing and for your thoughtfulness.