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Social Media Strategy: Getting customer feedback before you stock an item

Just read a worthwhile article called 10 Social Media Risks MOST Companies Are Too Afraid to Take In it they described a set of techniques that most companies will never do. One strategy they discussed that is well worth considering is a voting strategy – where customers vote on a product before they actually decide to […]

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Step Up Your Social Media by Using Instagram

If you aren’t using Instagram in your marketing, you may want to think about starting. And Pinterest loves infographics, too! Here’s a great infographic to show you how.  http://blog.marketo.com/blog/2012/07/the-business-marketers-guide-to-instagram-infographic.html Much like Pinterest, its user base is expanding rapidly. Evidently, people like looking at pictures rather than reading words. This is called photo marketing. It takes […]

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Social Media: If You Wait Too Long, You’ll Get Left Behind

How can you keep up with others in your industry? Of course, I think an important step is to get on the social media bandwagon! You don’t want to be left behind just because you thought Facebook, YouTube, or LinkedIn wouldn’t last. These sites and others like them can be extremely helpful in getting and […]

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3 strategic lessons to learn from Brendon Burchard’s free book giveaway

As a strategist and marketer, I’ve seen that there are a number of lessons from which we can all gain value in watching Brendon Burchard’s free book giveaway, The Charge: Activating the 10 Human Drives that Make You Feel Alive (If you haven’t yet, I strongly encourage you to click here to snag your free […]

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In the world of social media – women now rule even more!

In October 2009, in a post called In the World of Social Media, Women Rule, Brian Solis reported that there are more women than men on most social media sites. It’s been 6 months since then – what does the male/female ratio look like now? To find out the answer, I recreated Brian’s data, using […]

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The odd relationship between hunting night crawlers and social media

How hunting night crawlers is like hunting customers, and how social media can help

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