If you’ve seen my YouTube videos, you’ll see that most of them show the text of the video in text at the bottom of the screen. It’s done as part of YouTube’s closed captioning service.
You definitely want to implement closed captioning for your videos and setting it so that its on by default. Doing so:
- Increases the length of time that people watch your videos
- Increases the engagement with the viewer, increasing the probability that they’re going to do what you ask them to afterwards.
- Helps those who have hearing disabilities be able to understand your video.
It used to cost a ton to implement closed captioning, but YouTube’s given us a gift, which makes it virtually free. Watch this video to learn exactly how to do it yourself, plus a special surprise benefit you’ll get as a result of doing so. Here’s the video:
Go add some text subtitles to your videos on YouTube now! It’s quick, it’s easy. It delivers great results – I recommend that you try it!
Have you tried adding subtitles to your videos? Tell us about your experience by writing a comment below!