140 characters. Right? Wrong. Absolutely wrong. Why? Because if you write a 140 character Twitter post, nobody can retweet it without editing it. And since people are lazy, you aren’t getting retweeted! What’s worse, is if your post is difficult to edit, like, for example a famous quote. So what is the correct length for
It’s one of life’s greatest mysteries (well almost) “where should I put my blog?” Basically, there are three options (this assumes your blog is supporting your site, not a stand-alone blog, like this one:) In a subfolder (www.yoursite.com/blog) As a subdomain (blog.yoursite.com) On a separate site (www.somewhereelse.com) While there are advantages and disadvantages to each,
I hear it all the time: “Twitter links are useless from an SEO standpoint because Twitter nofollows everything.” (Remember that nofollow is a way of indicating to the search engines that a particular link shouldn’t pass “credit” from a search engine standpoint. It’s a way of discouraging spammers from abusing Twitter, blogs, and sites.) If
A recent survey (sponsored by Network Solutions, so presumably it’s not too biased) revealed that social media is rapidly becoming a powerful business-building tool for small businesses. This study revealed that: Just 18% of small businesses actively use social media to build their businesses Of those who do use it: 70% indicated that their social
The right to privacy really isn’t a right, especially online, and even more especially if you’re expecting it to be true on social networks. While we’ve known this, it has now been confirmed through a Freedom of Information Act request by the Electronic Frontier Foundation In response to that request, the Department of Justice has
Since one of the key functions of social media marketing is engaging in a conversation with your customers, it makes sense to develop a set of metrics that you can measure and track on a regular basis. This post focuses specifically on measuring the customer engagement with your blog, future posts will deal with engagement
Need a quick picture for a blog post, web page or anything else? If you’re like most people, you jump into Google Images and grab a great shot from there. Unfortunately, that puts you at huge risk of lawsuit, because, unless someone specifically grants rights to you to use a given image, every picture taken
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