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Why Do Product Launches?

Why should you do a product launch the next time you introduce a product to market? There are five specific reasons as illustrated in this infographic: Now, it’s important to understand that “Product Launch” in this case, is a technical term, meaning a marketing launch that contains a very specific sequence of events and that […]

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3 strategic lessons to learn from Brendon Burchard’s free book giveaway

As a strategist and marketer, I’ve seen that there are a number of lessons from which we can all gain value in watching Brendon Burchard’s free book giveaway, The Charge: Activating the 10 Human Drives that Make You Feel Alive (If you haven’t yet, I strongly encourage you to click here to snag your free […]

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