It’s one of life’s greatest mysteries (well almost) “where should I put my blog?” Basically, there are three options (this assumes your blog is supporting your site, not a stand-alone blog, like this one:) In a subfolder (www.yoursite.com/blog) As a subdomain (blog.yoursite.com) On a separate site (www.somewhereelse.com) While there are advantages and disadvantages to each,
Since one of the key functions of social media marketing is engaging in a conversation with your customers, it makes sense to develop a set of metrics that you can measure and track on a regular basis. This post focuses specifically on measuring the customer engagement with your blog, future posts will deal with engagement
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