The Price-Value Disconnect
Let's talk about the Price-Value Disconnect - those times where what you're charging is not aligned with the value you're…
Overcoming Hurt
There's a lot to be learned from thinking about how a slight turns into hurt and sometimes even into hatred.…
What’s Your Differentiation?
It's amazing how few people can answer the vital question "why should I buy from you instead of your competitor?"…
Tools To Make Working At Home Easier – Hardware
I constantly meet people who are struggling with things that they're trying to do online. And when I look at…
The Psychology Of Pricing
Everyone who has to set a price for their goods and services in an environment where there isn't a bunch…
Why Stories Work
We all know that stories are powerful elements in the marketing and selling process. But have you ever asked yourself…
Are You Doing The Right Things?
So many of us spend our time and energies focusing on doing things right when we've never asked the question…
How to Change the World
I'm convinced that in almost everything, there's a better way. Our job is to figure out what that is in…
The Single Greatest Skill A Marketer Can Have
There are many different skills that a marketer needs to be successful, especially if they're marketing a small business and…
What’s Holding You Back?
I've learned a lot recently about reasons versus excuses and how they affect our ability to accomplish what we want…