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Hard Data That Helps You Identify Your Target Customers' Biggest Needs

When I managed hundred-million dollar brands for corporate America, I used to spend hundreds of thousands of dollars every year on market research. Much of that money was spent on identifying customer needs and frustrations.

I can't tell you what I would have done back then to have access to the tools available today. Many of these tools are free or inexpensive, yet give us priceless insights into the needs and frustrations our potential customers are experiencing every day.

What People Do When They're Frustrated

One of the most important aspects of the Internet is that it enables people to type in a question and get an immediate answer. Even for those questions they may be reluctant to talk about with others.

What if you had a way to see what they're asking regarding the needs your product or service solves?

And to see that aggregated across millions of people worldwide? 

To be able to see the nuances of those requests, showing the specific issues they're struggling with?

Then to be able to see how many people are seeking that solution, to rank order them, and even see trends and seasonality over time?

Can you imagine how powerful these insights could be?

Consider this...

How much better would your opt-in incentives, your products, and your marketing be if you knew exactly what problems your potential customers are struggling with every day?

Here's another way of looking at the same question: you probably know the major issue they're struggling with already, but what about their second, third and tenth biggest struggles? Each of those is an opportunity to better serve your audience, to give them more opportunities to opt-into your list, and to give them products and services that directly target their specific needs.

I've got great news - you can get that information, in minutes, for free or for a very low cost. 

I've researched dozens of these tools, attempting to identify the most accurate and useful tools out there.

Here they are: some of my favorite tools to get hard data you can use to improve your lead generation, your products, and your marketing.

Some Of My Favorite Tools:

Google Auto-Complete Plus trends.google.com

Recommendation - click the four arrows in the bottom right corner to view this video full-screen.

The combination of these two powerful free tools give you 

• Most frequently searched-for terms related to your topic area
• Relative volume of those searches
• Trend information, so you can see seasonality and trends
• Other topic areas to explore

The Related Keywords Tool

Recommendation - click the four arrows in the bottom right corner to view this video full-screen.

This inexpensive tool gives you additional insight into search terms related to the one they just searched. It gives you: 

• Multiple related keywords (free)
• Other terms people search for in this topic area (free)
• Estimated search volumes for each of those searches (paid)
• The current cost per click if you advertised on that term (paid)
• The competitiveness of the ad market for that term (paid)
• The ability to get a full deep-dive keyword analysis on that term with dozens/hundreds of related keywords (paid)