5 ways to increase the impact of your blog using Topsy

You know how much traffic you get to your blog, but have you ever asked yourself what impact you are having on others?

Topsy.comThere are many ways to measure impact, including blog comments, traffic, sales dollars on referred items, etc. But one good tool is measuring the number of tweets referring to that page. Topsy.com is a great place to track that, because you can:

  • Get all the information in one place
  • Compare your data to others
  • Get surprises you didn’t even know about!

Here’s one way to use Topsy to get data on a site:

Go to Topsy.com and enter your domain name with site: in front. (Example: site:yoursitename.com)
Topsy Twitter Results - ImprovingYourWorld.com

Note the historical data on the side, showing all, tweets this month, week, day and hour.

Also, note the tweets for each page. By clicking on the tweets box, you can see each individual tweet, who tweeted it, and their influence standing (obviously, the more Influential and Hightly Influential people you can get to tweet your content, the better.)

Topsy tweet results
Obviously, you can also track competitive sites, to see how you compare to them, etc.

Now that you know where you stand, how can you use Topsy data to increase the impact of your blogs and sites? Here are 5 ideas:

1. Use your site:yoursitename.com results to identify what’s working for your audience, and write more of those articles
Plus, make sure the Twitter audience knows when you publish those articles to draw them back.

2. Run competitive site:theirsitename.com searches to identify what’s working for your competitors

Topsy gives you the ability to see what content your competitors are creating that is working for the Twitter audience. Writing your own version of your competitor’s top tweeted content gives you content that’s working not only for your market, but for your competitors, allowing you to capitalize on the market insights they’ve identified or stumbled into.

Next, let’s go back to the results when you clicked on an individual tweet. Underneath the search bar, there are tags. Gardening and tricks in this case.

How To Use Topsy Topsy gardening tags
If you click on one of those tags (gardening), you get other top-tweeted articles on that subject, so…

Topsy Gardening Twitter Tweets

3. BTW, note the 6,282 tweets from this week alone on this subject. (Remember, it’s early March and most of the US is not in gardening season right now – think this might be a way to identify markets to compete in? Good thinking!)

4. Use tags to identify other top tweeted articles in your subject area, then write more on that topic area

And while we’re on the subject, see the blue RSS tab in the prior picture. Click that button, to get an RSS feed containing those results.

RSS results Gardening in Topsy

Remember, that, as an RSS feed, this list is continually updated, so why not…

5. Add a page to your blog showing today’s most-tweeted articles on gardening, or whatever major topics your audience has revealed to you, through the above analysis, as being interesting to them. Use automated plugins to pull in that data and publish the page.

As a result of all this, you’re not only giving your audience more of what they are looking for from your writing (or that of your team), you are also aggregating the best of the best information, as determined through crowdsourcing!

See how you can take a simple tool and turn the results into tons of excellent, profit-generating content?

How else would you use Topsy? What other similar processes would you use? Tell us about them in the comments below!

Don Crowther
 

Don Crowther is a leading marketing, business strategy and online marketing expert. He helps companies ranging from Fortune-500-level giants to entrepreneurs make more money online using proven strategic and marketing techniques.