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Case Study: Gerber Makes Brilliant Usage Of Facebook’s Like Gate Feature

Gerber, the baby food company, is currently running an excellent example of a contest using Facebook’s Like Gate feature. Go here to check it out: https://www.facebook.com/Gerber?sk=app_586462271392312 When you first arrive, if you haven’t yet Liked Gerber, you find a grayed out page, showing content that if you’ve got a baby, you’ll want to be able […]

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